{"id":3722,"date":"2021-08-23T12:44:50","date_gmt":"2021-08-23T07:14:50","guid":{"rendered":"https:\/\/jewelpedia.in\/?p=3722"},"modified":"2021-08-23T12:44:52","modified_gmt":"2021-08-23T07:14:52","slug":"about-love-campaign-from-tiffany-celebrates-modern-love","status":"publish","type":"post","link":"https:\/\/jewelpedia.in\/index.php\/2021\/08\/23\/about-love-campaign-from-tiffany-celebrates-modern-love\/","title":{"rendered":"About Love Campaign From Tiffany Celebrates Modern Love"},"content":{"rendered":"<h4><span data-preserver-spaces=\"true\"><span class=\"dropcap\">T<\/span>iffany &amp; Co. announced today that powerhouse couple Beyonc\u00e9 and JAY-Z will star in its latest campaign celebrating modern love. Synonymous with the world\u2019s greatest love stories since 1837, Tiffany\u2019s debut of \u201cABOUT LOVE\u201d marks the latest evolution of the luxury jeweller\u2019s new creative direction. The campaign is the result of close collaboration and a shared vision between both the Carters and Tiffany &amp; Co.<\/span><\/h4>\n<h4><strong><em>\u201cBeyonc\u00e9 and JAY-Z are the epitome of the modern love story. As a brand that has always stood for love, strength, and self-expression, we could not think of a more iconic couple that better represents Tiffany\u2019s values. We are honored to have the Carters as a part of the Tiffany family,&#8221; said Alexandre Arnault, Executive Vice President of Product &amp; Communications. <\/em><\/strong><\/h4>\n<h4><span data-preserver-spaces=\"true\">As the first time, the couple has appeared in a campaign together, \u201cABOUT LOVE\u201d is an exploration of connection and vulnerability. The Carters\u2019 love story is illuminated by the iconic Tiffany Diamond and set against the backdrop of Jean-Michel Basquiat\u2019s\u00a0<\/span><em><span data-preserver-spaces=\"true\">Equals Pi<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0(1982)*. As part of a private collection from its creation until now, this campaign marks the work-of-art\u2019s first public appearance, propelling Tiffany\u2019s long-standing tradition of working with New York creatives forward. Ushering in new brand identity, this campaign embodies the beauty of love through time and all its diverse facets, forging a new vision of love today.\u00a0<\/span><\/h4>\n<figure id=\"attachment_3724\" aria-describedby=\"caption-attachment-3724\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3724 size-full\" src=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/08\/8aac598a48cf4bdf9326e8e3ff2b94d6.jpg\" alt=\"About Love Campaign From Tiffany Celebrates Modern Love\" width=\"1000\" height=\"800\" srcset=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/08\/8aac598a48cf4bdf9326e8e3ff2b94d6.jpg 1000w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/08\/8aac598a48cf4bdf9326e8e3ff2b94d6-300x240.jpg 300w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/08\/8aac598a48cf4bdf9326e8e3ff2b94d6-768x614.jpg 768w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/08\/8aac598a48cf4bdf9326e8e3ff2b94d6-150x120.jpg 150w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/08\/8aac598a48cf4bdf9326e8e3ff2b94d6-600x480.jpg 600w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/08\/8aac598a48cf4bdf9326e8e3ff2b94d6-696x557.jpg 696w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/08\/8aac598a48cf4bdf9326e8e3ff2b94d6-525x420.jpg 525w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-3724\" class=\"wp-caption-text\">Photo Credit: Tiffany &amp; Co.<\/figcaption><\/figure>\n<h4><span data-preserver-spaces=\"true\">Worn in a campaign for the first time in history, the Tiffany Diamond weighs 128.54 carats and boasts an unprecedented 82 facets. Seen on Beyonc\u00e9 throughout \u201cABOUT LOVE,\u201d it is considered among the most important gemstone discoveries of the 19th century. Unearthed in 1877 in the Kimberley Mines of South Africa, founder Charles Lewis Tiffany purchased the rough diamond in 1878, solidifying the brand\u2019s reputation as a diamond authority. House icons including designs from Jean Schlumberger and the Tiffany T collection are also featured throughout. Most notably, JAY-Z wears Jean Schlumberger\u2019s legendary Bird on a Rock brooch, reconstructed as a pair of one-of-a-kind cuff links. Jean Schlumberger was best known for dressing high-society\u2019s elite in the 1960s and \u201970s, so it is appropriate that his unmistakable designs live out his legacy on one of today\u2019s greatest creative forces.<\/span><\/h4>\n<h4><span data-preserver-spaces=\"true\">A film by acclaimed director Emmanuel Adjei has also been created and features a musical performance of the classic song \u201cMoon River.\u201d Made famous in the 1961 film\u00a0<\/span><em><span data-preserver-spaces=\"true\">Breakfast at Tiffany\u2019s,<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0the iconic tune is reimagined with vocals by Beyonc\u00e9, captured by JAY-Z on a Super 8 camera. The couple selected the Orum House in Los Angeles to serve as the setting for the film, in which nostalgic flashbacks are interwoven with cinematic, dreamlike visuals. Basquiat\u2019s\u00a0<\/span><em><span data-preserver-spaces=\"true\">Equals Pi\u00a0<\/span><\/em><span data-preserver-spaces=\"true\">(1982) appears once again as a common Tiffany Blue\u00ae thread throughout the narrative. The accompanying \u201cABOUT LOVE\u201d print campaign was shot by Mason Poole and styled by June Ambrose and Marni Senofonte.<\/span><\/h4>\n<h4><span data-preserver-spaces=\"true\">\u201cABOUT LOVE\u201d reflects Tiffany\u2019s continued support towards underrepresented communities. As a part of the house\u2019s partnership with the Carters, Tiffany &amp; Co. is proud to pledge a US$ 2 million commitment towards scholarship and internship programs for Historically Black Colleges and Universities (HBCUs). Additional details on this initiative are forthcoming.<\/span><\/h4>\n<h4><span data-preserver-spaces=\"true\">\u201cABOUT LOVE\u201d campaign from Tiffany launches globally in print on September 2. The accompanying film will launch on Tiffany.com on September 15 and will be amplified through global media activations. The campaign will further unfold later this year with additional films created by acclaimed director Dikayl Rimmasch and second unit director, Derek Milton.<\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Tiffany &amp; Co. announced today that powerhouse couple Beyonc\u00e9 and JAY-Z will star in its latest campaign celebrating modern love. Synonymous with the world\u2019s greatest love stories since 1837, Tiffany\u2019s debut of \u201cABOUT LOVE\u201d marks the latest evolution of the luxury jeweller\u2019s new creative direction. The campaign is the result of close collaboration and a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,29,234],"tags":[],"class_list":{"0":"post-3722","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-latest","8":"category-news-latest","9":"category-press-release"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>About Love Campaign From Tiffany Celebrates Modern Love<\/title>\n<meta name=\"description\" content=\"About Love Campaign From Tiffany &amp; Co, featuring Beyonc\u00e9 and JAY-Z embodies the beauty of love through time and all its diverse facets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewelpedia.in\/index.php\/2021\/08\/23\/about-love-campaign-from-tiffany-celebrates-modern-love\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Love Campaign From Tiffany Celebrates Modern Love\" \/>\n<meta property=\"og:description\" content=\"About Love Campaign From Tiffany &amp; 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