{"id":3727,"date":"2021-08-23T16:45:19","date_gmt":"2021-08-23T11:15:19","guid":{"rendered":"https:\/\/jewelpedia.in\/?p=3727"},"modified":"2021-08-23T17:56:20","modified_gmt":"2021-08-23T12:26:20","slug":"caratlanes-latest-campaign-focuses-on-affordable-jewellery-gifts","status":"publish","type":"post","link":"https:\/\/jewelpedia.in\/index.php\/2021\/08\/23\/caratlanes-latest-campaign-focuses-on-affordable-jewellery-gifts\/","title":{"rendered":"CaratLane&#8217;s Latest Campaign Focuses On Affordable Jewellery Gifts"},"content":{"rendered":"<h4><span data-preserver-spaces=\"true\"><span class=\"dropcap\">C<\/span>aratLane, India&#8217;s leading Omni-channel jewellery brand, has today launched an all-new integrated campaign to create awareness about its wide range of affordable jewellery amongst its consumers. The campaign &#8211;\u00a0<\/span><strong><span data-preserver-spaces=\"true\">&#8216;Gifted on a special day, made special every day&#8217;\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">has been conceptualised and executed in association with BBH India.<\/span><\/h4>\n<h4><span data-preserver-spaces=\"true\">The affordable jewellery segment is booming in India, and over 50 per cent of CaratLane\u2019s online orders are for gifting. This insight formed the core brief of CaratLane&#8217;s latest campaign, along with creating awareness around the merits of purchasing from CaratLane.<\/span><\/h4>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"youtube-embed\" data-video_id=\"I1dIXJRow0M\"><iframe loading=\"lazy\" title=\"How to Give the BEST Gifts Ever? | Don\u2019t Be \u2018The Worst Gifter\u2019.\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/I1dIXJRow0M?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n<h4><span data-preserver-spaces=\"true\">CaratLane&#8217;s latest campaign kick starts with an exciting online contest <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.instagram.com\/p\/CStum5PANUm\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">#GiftExchange<\/span><\/a><span data-preserver-spaces=\"true\">&nbsp;&#8211; where women can redeem the bad gifts they&#8217;ve received against CaratLane jewellery. The campaign linchpin is the #GiftACaratlane film (Watch it here on&nbsp;<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/youtu.be\/I1dIXJRow0M\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">YouTube<\/span><\/a><span data-preserver-spaces=\"true\">\/<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.instagram.com\/p\/CSya7pzAegy\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Instagram<\/span><\/a><span data-preserver-spaces=\"true\">) that traces the journey of husband-wife duo Rohan &amp; Sakshi about to celebrate their 4th anniversary. The master film will be supported with short-format digital films that highlight CaratLane&#8217;s unparalleled benefits \u2013 home trials, easy exchange and delivery between 24-48hrs. Apart from this, the brand has also tied up with key influencers to hold a &#8216;Gifting Masterclass&#8217;.<\/span><\/h4>\n<div id='gallery-1' class='gallery galleryid-3727 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/jewelpedia.in\/index.php\/2021\/08\/23\/caratlanes-latest-campaign-focuses-on-affordable-jewellery-gifts\/campaign-kv-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1250\" src=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/08\/Campaign-KV-2.jpeg\" class=\"attachment-full size-full\" alt=\"CaratLane&#039;s new campaign #GiftACaratLane focuses affordable jewellery gifts\" srcset=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/08\/Campaign-KV-2.jpeg 1000w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/08\/Campaign-KV-2-240x300.jpeg 240w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/08\/Campaign-KV-2-819x1024.jpeg 819w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/08\/Campaign-KV-2-768x960.jpeg 768w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/08\/Campaign-KV-2-150x188.jpeg 150w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/08\/Campaign-KV-2-300x375.jpeg 300w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/08\/Campaign-KV-2-600x750.jpeg 600w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/08\/Campaign-KV-2-696x870.jpeg 696w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/08\/Campaign-KV-2-336x420.jpeg 336w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/08\/Campaign-KV-2-672x840.jpeg 672w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h4><span data-preserver-spaces=\"true\">Talking about the launch,&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">Avnish Anand, COO, and Co-Founder of CaratLane<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;said,&nbsp;<\/span><em><span data-preserver-spaces=\"true\">\u201cJewellery gifting has the highest emotional payoff yet the most difficult to get right. Finding a design that will be delivered on time and will be loved by the recipient is very stressful. The \u2018Worst Gifter\u2019 was born out of consumer stories, that a lot of the jewellery gifts that people receive end up in their lockers, as they are mostly gold coins or designs that they don\u2019t like. Even some of the non-jewellery gifts leave a lot to be desired. We want to create a great experience for the gifter by crafting designs that are beautiful and affordable, while services like 24-48 hour delivery, CaratLane Live, and the 15-day easy exchange, help them to pick a gift confidently.\u201d&nbsp;<\/span><\/em><\/h4>\n<h4><span data-preserver-spaces=\"true\">Adding to this,&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">Russell Barrett, CCO &amp; CEO, BBH &amp; Publicis Worldwide,&nbsp;<\/span><\/strong><span data-preserver-spaces=\"true\">said,&nbsp;<\/span><em><span data-preserver-spaces=\"true\">&#8220;<\/span><\/em><span data-preserver-spaces=\"true\">&nbsp;<\/span><em><span data-preserver-spaces=\"true\">All of us have been Rohan \u2013 &#8216;The Worst Gifter&#8217; at some point of time in our life. The film is a light take on husbands and their penchant for the odd gifts when all this could be easily avoided with CaratLane\u2019s promise of high-quality, accessible jewellery. The idea has wide shoulders and can give us so many opportunities to tell compelling stories across platforms and media.\u201d<\/span><\/em><\/h4>","protected":false},"excerpt":{"rendered":"<p>CaratLane, India&#8217;s leading Omni-channel jewellery brand, has today launched an all-new integrated campaign to create awareness about its wide range of affordable jewellery amongst its consumers. The campaign &#8211;\u00a0&#8216;Gifted on a special day, made special every day&#8217;\u00a0has been conceptualised and executed in association with BBH India. The affordable jewellery segment is booming in India, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,29,234],"tags":[],"class_list":{"0":"post-3727","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-latest","8":"category-news-latest","9":"category-press-release"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CaratLane&#039;s Latest Campaign Focuses On Affordable Jewellery Gifts<\/title>\n<meta name=\"description\" content=\"CaratLane&#039;s latest campaign creates awareness about its wide range of affordable jewellery amongst its consumers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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