{"id":3897,"date":"2021-10-19T16:47:21","date_gmt":"2021-10-19T11:17:21","guid":{"rendered":"https:\/\/jewelpedia.in\/?p=3897"},"modified":"2021-10-19T16:47:24","modified_gmt":"2021-10-19T11:17:24","slug":"tanishqs-diwali-campaign-celebrates-today-as-a-festival-of-life","status":"publish","type":"post","link":"https:\/\/jewelpedia.in\/index.php\/2021\/10\/19\/tanishqs-diwali-campaign-celebrates-today-as-a-festival-of-life\/","title":{"rendered":"Tanishq&#8217;s Diwali Campaign Celebrates &#8216;Today&#8217; As A Festival Of Life"},"content":{"rendered":"<h4><span class=\"dropcap\">T<\/span>anishq, India\u2019s most trusted jewellery brand, has unveiled the much-awaited Diwali campaign, Utsaah, with the onset of the festive season. The film not only celebrates the Festival of Lights in a truly spectacular manner but also celebrates \u2018Today\u2019 as a Festival of Life. The festive campaign emphasises adorning relationships and celebrating every moment of our lives.&nbsp;<\/h4>\n<h4>The 150 seconds heart-warming Diwali film conceptualised by Lowe Lintas, is woven together on the premise of celebrating the Glorious Today that is nestled amidst the moments of the past and shine of the future. The film encapsulates some of the priceless moments and is a gentle reminder that life gives us enough reasons to be happy, to spread happiness and celebrate the hidden joys in the present.<\/h4>\n<p><\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"youtube-embed\" data-video_id=\"KzVQ_nY2M9k\"><iframe loading=\"lazy\" title=\"Tanishq presents #Utsaah\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/KzVQ_nY2M9k?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n<p><\/p>\n<h4>The upbeat background score coupled with a soulful voiceover narrates powerful poetry that touches one&#8217;s heart with heartening situations like a homecoming for Diwali to surprise one\u2019s family that have been waiting endlessly for that one warm hug. Couples yearning to celebrate with their neighbours as we pin our hope for better times this year.<\/h4>\n<h4>The film showcases playful moments where indecisive grandmothers struggle to pair the perfect jewellery set with their festive attire that brings the sparkle back into their lives. Celebrating sheer joy by expressing love through a surprise gift planned by the husband for his wife at a restaurant\u2026 All these moments make our lives worthwhile and we all deserve a celebration because \u2018Aaj -Diwali Ka Bahaana Hai\u2019.<\/h4>\n<h4>The festive campaign comes on the back of Tanishq\u2019s exclusive Diwali collection \u2018Utsaah\u2019- a stunning range of gold jewellery that reimagines our rich heritage into distinctive modern jewellery pieces.<\/h4>\n<div id='gallery-1' class='gallery galleryid-3897 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/jewelpedia.in\/index.php\/2021\/10\/19\/tanishqs-diwali-campaign-celebrates-today-as-a-festival-of-life\/slide-7-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-7-1-683x1024.jpg\" class=\"attachment-large size-large\" alt=\"Tanishq Utsaah collection\" aria-describedby=\"gallery-1-3902\" srcset=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-7-1-683x1024.jpg 683w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-7-1-200x300.jpg 200w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-7-1-768x1152.jpg 768w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-7-1-1024x1536.jpg 1024w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-7-1-150x225.jpg 150w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-7-1-300x450.jpg 300w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-7-1-600x900.jpg 600w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-7-1-696x1044.jpg 696w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-7-1-1068x1602.jpg 1068w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-7-1-280x420.jpg 280w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-7-1-560x840.jpg 560w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-7-1.jpg 1200w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-3902'>\n\t\t\t\tTap to zoom.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/jewelpedia.in\/index.php\/2021\/10\/19\/tanishqs-diwali-campaign-celebrates-today-as-a-festival-of-life\/slide-9\/'><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-9-683x1024.jpg\" class=\"attachment-large size-large\" alt=\"Tanishq Utsaah collection\" srcset=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-9-683x1024.jpg 683w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-9-200x300.jpg 200w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-9-768x1151.jpg 768w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-9-1025x1536.jpg 1025w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-9-150x225.jpg 150w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-9-300x450.jpg 300w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-9-600x900.jpg 600w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-9-696x1043.jpg 696w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-9-1068x1601.jpg 1068w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-9-280x420.jpg 280w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-9-560x840.jpg 560w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-9.jpg 1200w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h4>Speaking about Tanishq&#8217;s Diwali campaign, <strong>Ajoy Chawla, CEO &#8211; Jewellery Division, Titan Company Limited<\/strong> said, \u201cCelebrating today\u2019 emerged as a strong theme in our sentiment study and this was also reflected in the enthusiasm with which people across the country celebrated festivals in the last couple of months. The need to find comfort in the present, and celebrate every small moment forms the core of our Diwali campaign &#8211; the thought of \u2018Aaj\u2019.<\/h4>\n<div id='gallery-2' class='gallery galleryid-3897 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/jewelpedia.in\/index.php\/2021\/10\/19\/tanishqs-diwali-campaign-celebrates-today-as-a-festival-of-life\/slide-4\/'><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"928\" src=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-4-768x1024.jpg\" class=\"attachment-large size-large\" alt=\"Tanishq Utsaah collection\" aria-describedby=\"gallery-2-3904\" srcset=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-4-768x1023.jpg 768w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-4-225x300.jpg 225w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-4-1153x1536.jpg 1153w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-4-150x200.jpg 150w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-4-300x400.jpg 300w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-4-600x800.jpg 600w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-4-696x927.jpg 696w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-4-1068x1423.jpg 1068w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-4-315x420.jpg 315w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-4-630x840.jpg 630w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-4.jpg 1200w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-3904'>\n\t\t\t\tTap to zoom.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/jewelpedia.in\/index.php\/2021\/10\/19\/tanishqs-diwali-campaign-celebrates-today-as-a-festival-of-life\/slide-6\/'><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"928\" src=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-6-768x1024.jpg\" class=\"attachment-large size-large\" alt=\"Tanishq Utsaah collection\" srcset=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-6-768x1023.jpg 768w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-6-225x300.jpg 225w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-6-1153x1536.jpg 1153w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-6-150x200.jpg 150w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-6-300x400.jpg 300w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-6-600x800.jpg 600w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-6-696x927.jpg 696w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-6-1068x1423.jpg 1068w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-6-315x420.jpg 315w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-6-630x840.jpg 630w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2021\/10\/Slide-6.jpg 1200w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h4>Our festive collection Utsaah takes this thought forward of celebrating &#8216;today&#8217; with intricate designs. A collection that reflects various traditional karigari techniques yet is lightweight and wearable. The stunning designs can be elegantly layered, enabling the discerning woman to express her unique style across a variety of occasions.\u201d<\/h4>\n<h4>Quoting the film, <strong>Sagar Kapoor, Chief Creative Officer- Lowe Lintas<\/strong> said, \u201cThis Diwali, Tanishq inspires us all to acknowledge the importance of \u2018Aaj\u2019. To celebrate the \u2018today\u2019 as if it was a festival by itself. As humankind, we have experienced every possible emotion in the recent past and perhaps understood every emotion a bit more than ever before. Diwali is that reason for us to revel in today and light up our lives to light up what lies ahead of us. It is a natural emotion that Diwali ushers in every single year.\u201d&nbsp;<\/h4>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tanishq, India\u2019s most trusted jewellery brand, has unveiled the much-awaited Diwali campaign, Utsaah, with the onset of the festive season. The film not only celebrates the Festival of Lights in a truly spectacular manner but also celebrates \u2018Today\u2019 as a Festival of Life. The festive campaign emphasises adorning relationships and celebrating every moment of our [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,29,234],"tags":[],"class_list":{"0":"post-3897","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-latest","8":"category-news-latest","9":"category-press-release"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tanishq&#039;s Diwali Campaign Celebrates &#039;Today&#039; As A Festival Of Life<\/title>\n<meta name=\"description\" content=\"Tanishq&#039;s Diwali Campaign &#039;Utsaah&#039; emphasises adorning relationships and celebrating every moment of our lives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewelpedia.in\/index.php\/2021\/10\/19\/tanishqs-diwali-campaign-celebrates-today-as-a-festival-of-life\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tanishq&#039;s Diwali Campaign Celebrates &#039;Today&#039; 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