{"id":4293,"date":"2022-01-19T18:09:34","date_gmt":"2022-01-19T12:39:34","guid":{"rendered":"https:\/\/jewelpedia.in\/?p=4293"},"modified":"2022-01-19T18:09:35","modified_gmt":"2022-01-19T12:39:35","slug":"tanishq-unveils-new-lightweight-jewellery-platform-tanishq-hi-lites","status":"publish","type":"post","link":"https:\/\/jewelpedia.in\/index.php\/2022\/01\/19\/tanishq-unveils-new-lightweight-jewellery-platform-tanishq-hi-lites\/","title":{"rendered":"Tanishq Unveils New Lightweight Jewellery Platform &#8216;Tanishq Hi-Lites&#8217;"},"content":{"rendered":"<h4><span data-preserver-spaces=\"true\"><span class=\"dropcap\">T<\/span>anishq, India\u2019s largest jewellery retail brand from the house of Tata has introduced a unique lightweight Jewellery platform called <\/span><strong><span data-preserver-spaces=\"true\">\u2018Tanishq Hi-Lites\u2019<\/span><\/strong><span data-preserver-spaces=\"true\">. The jewellery major has piloted the lightweight jewellery launch in a bid to cater to the growing consumer preference for lightweight gold ornaments and to further strengthen its position in the gems and jewellery Industry.\u00a0<\/span><\/h4>\n<div id='gallery-1' class='gallery galleryid-4293 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/jewelpedia.in\/index.php\/2022\/01\/19\/tanishq-unveils-new-lightweight-jewellery-platform-tanishq-hi-lites\/tanishq-hilites-quote\/'><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"754\" src=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/01\/Tanishq-HiLites-Quote.png\" class=\"attachment-full size-full\" alt=\"Ajoy Chawla, CEO, Jewellery Division at Titan Company Limited on Ajoy Chawla, CEO, Jewellery Division at Titan Company Limited on Tanishq Hi-Lites\" srcset=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/01\/Tanishq-HiLites-Quote.png 900w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/01\/Tanishq-HiLites-Quote-300x251.png 300w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/01\/Tanishq-HiLites-Quote-768x643.png 768w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/01\/Tanishq-HiLites-Quote-150x126.png 150w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/01\/Tanishq-HiLites-Quote-600x503.png 600w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/01\/Tanishq-HiLites-Quote-696x583.png 696w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/01\/Tanishq-HiLites-Quote-501x420.png 501w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h4><span data-preserver-spaces=\"true\">With a mounting shift in consumer preference towards lightweight jewellery, the emphasis on product engineering has once again taken the spotlight.\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Tanishq has experimented with product reengineering initiatives such as design reconstruction through technological innovations, realignment of manufacturing processes, and the introduction of a gold alloy with enhanced hardness and strength<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><strong><span data-preserver-spaces=\"true\">to offer 22 karat jewellery\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">as part of material innovations that offer functional stability and a strong value for money proposition to its customers.\u00a0<\/span><\/h4>\n<div id='gallery-2' class='gallery galleryid-4293 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/jewelpedia.in\/index.php\/2022\/01\/19\/tanishq-unveils-new-lightweight-jewellery-platform-tanishq-hi-lites\/tanishq-hi-lites-pic-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/01\/TANISHQ-\u2018HI-LITES-Pic-2.jpg\" class=\"attachment-full size-full\" alt=\"Tanishq Hi-Lites\" srcset=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/01\/TANISHQ-\u2018HI-LITES-Pic-2.jpg 1000w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/01\/TANISHQ-\u2018HI-LITES-Pic-2-300x300.jpg 300w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/01\/TANISHQ-\u2018HI-LITES-Pic-2-150x150.jpg 150w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/01\/TANISHQ-\u2018HI-LITES-Pic-2-768x768.jpg 768w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/01\/TANISHQ-\u2018HI-LITES-Pic-2-600x600.jpg 600w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/01\/TANISHQ-\u2018HI-LITES-Pic-2-696x696.jpg 696w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/01\/TANISHQ-\u2018HI-LITES-Pic-2-420x420.jpg 420w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/01\/TANISHQ-\u2018HI-LITES-Pic-2-840x840.jpg 840w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h4><span data-preserver-spaces=\"true\">Tanishq\u2019s unique value-added proposition of lightweight Jewellery segment in everyday, wedding, and occasion wear jewellery will\u00a0<\/span><strong><span data-preserver-spaces=\"true\">enable customers to \u2018Buy More for Less\u2019 with a steep reduction in both product weight as well as price ranging between 15-25 per cent\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">while maintaining the same scale, highest quality standards, multi-dimensional stability, design aesthetics with superlative craftsmanship.\u00a0<\/span><\/h4>\n<h4><strong><span data-preserver-spaces=\"true\">Tanishq has introduced more than 3500 SKUs as part of the \u2018Hi-Lites\u2019 platform<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0which will enable customers to not only heighten their savings, increase purchasing power but also safeguard themselves against the uncertainty over rising gold prices.\u00a0<\/span><\/h4>\n<div id='gallery-3' class='gallery galleryid-4293 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/jewelpedia.in\/index.php\/2022\/01\/19\/tanishq-unveils-new-lightweight-jewellery-platform-tanishq-hi-lites\/tanishq-hi-lites-pic-3\/'><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/01\/TANISHQ-\u2018HI-LITES-Pic-3.jpg\" class=\"attachment-full size-full\" alt=\"Tanishq Hi-Lites\" srcset=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/01\/TANISHQ-\u2018HI-LITES-Pic-3.jpg 1000w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/01\/TANISHQ-\u2018HI-LITES-Pic-3-300x300.jpg 300w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/01\/TANISHQ-\u2018HI-LITES-Pic-3-150x150.jpg 150w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/01\/TANISHQ-\u2018HI-LITES-Pic-3-768x768.jpg 768w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/01\/TANISHQ-\u2018HI-LITES-Pic-3-600x600.jpg 600w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/01\/TANISHQ-\u2018HI-LITES-Pic-3-696x696.jpg 696w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/01\/TANISHQ-\u2018HI-LITES-Pic-3-420x420.jpg 420w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/01\/TANISHQ-\u2018HI-LITES-Pic-3-840x840.jpg 840w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h4><span data-preserver-spaces=\"true\">\u2018Tanishq Hi-Lites\u2019 will be available in almost all product categories like Earrings, Finger Rings, Neckwear and Neckwear Sets apart from Pendants &amp; Bangles.\u00a0<\/span><strong><span data-preserver-spaces=\"true\">The brand aims to convert 50% of gold inventory into Tanishq Hi-Lites across all its 380+ mega retail store networks by Q1 FY2223.\u00a0<\/span><\/strong><\/h4>\n<h4>Sharing his views on this initiative at Tanishq,\u00a0<strong>Ajoy Chawla, CEO,<\/strong>\u00a0<strong>Jewellery Division at Titan Company Limited\u00a0<\/strong>said, \u201cWe are delighted to introduce Tanishq \u2018Hi-Lites\u2019 &#8211; a unique platform offering lighter weight gold ornaments that are equally desirable and beautifully designed with superlative craftsmanship at lower weights resulting in lesser prices.&#8221;<\/h4>\n<h4>&#8220;With lightweight jewellery pieces spread across every day, occasion and wedding<strong>,\u00a0<\/strong>customers can now buy more pieces without stretching their budget, layer their jewellery and look their very best every day or on occasions. The lightweight jewellery not only offers a strong value for money proposition to the customers but also enhances the functional stability of the product,&#8221; he added.<\/h4>\n<div id='gallery-4' class='gallery galleryid-4293 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/jewelpedia.in\/index.php\/2022\/01\/19\/tanishq-unveils-new-lightweight-jewellery-platform-tanishq-hi-lites\/tanishq-hi-lites-pic-1\/'><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/01\/TANISHQ-\u2018HI-LITES-Pic-1.jpg\" class=\"attachment-full size-full\" alt=\"Tanishq Hi-Lites\" srcset=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/01\/TANISHQ-\u2018HI-LITES-Pic-1.jpg 1000w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/01\/TANISHQ-\u2018HI-LITES-Pic-1-300x300.jpg 300w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/01\/TANISHQ-\u2018HI-LITES-Pic-1-150x150.jpg 150w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/01\/TANISHQ-\u2018HI-LITES-Pic-1-768x768.jpg 768w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/01\/TANISHQ-\u2018HI-LITES-Pic-1-600x600.jpg 600w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/01\/TANISHQ-\u2018HI-LITES-Pic-1-696x696.jpg 696w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/01\/TANISHQ-\u2018HI-LITES-Pic-1-420x420.jpg 420w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/01\/TANISHQ-\u2018HI-LITES-Pic-1-840x840.jpg 840w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h4>&#8220;We have been able to achieve a steep reduction in weight ranging between 15-25 per cent with the help of extensive product engineering processes such as design reconstruction, technological innovations, and the use of gold alloy with enhanced hardness and strength. We aim to serve more than 1 million customers this year through the Hi-Lites platform,\u201d he concluded.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Tanishq, India\u2019s largest jewellery retail brand from the house of Tata has introduced a unique lightweight Jewellery platform called \u2018Tanishq Hi-Lites\u2019. The jewellery major has piloted the lightweight jewellery launch in a bid to cater to the growing consumer preference for lightweight gold ornaments and to further strengthen its position in the gems and jewellery [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,29],"tags":[],"class_list":{"0":"post-4293","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-latest","8":"category-news-latest"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tanishq Unveils New Lightweight Jewellery Platform &#039;Tanishq Hi-Lites&#039;<\/title>\n<meta name=\"description\" content=\"Tanishq Hi-Lites is a lightweight jewellery platform. 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