{"id":4460,"date":"2022-02-08T20:09:11","date_gmt":"2022-02-08T14:39:11","guid":{"rendered":"https:\/\/jewelpedia.in\/?p=4460"},"modified":"2022-02-08T20:09:13","modified_gmt":"2022-02-08T14:39:13","slug":"caratlane-launches-valentines-day-campaign-love-it-or-hate-it-for-all","status":"publish","type":"post","link":"https:\/\/jewelpedia.in\/index.php\/2022\/02\/08\/caratlane-launches-valentines-day-campaign-love-it-or-hate-it-for-all\/","title":{"rendered":"CaratLane Launches Valentine\u2019s Day Campaign \u201cLove it or Hate it\u201d For All"},"content":{"rendered":"<h4><span data-preserver-spaces=\"true\"><span class=\"dropcap\">C<\/span>aratLane, India&#8217;s leading Omni-channel jewellery brand, has launched its digital campaign, <\/span><strong><span data-preserver-spaces=\"true\">\u201cLove it or Hate it\u201d<\/span><\/strong><span data-preserver-spaces=\"true\"> in an attempt to make Valentine\u2019s Day special for everyone. CaratLane honours the strong bond between a couple, mother-daughter, and sisters with three very relatable films, a renewed take on celebrating our closest relationships this Valentine\u2019s Day. The campaign has been conceptualised and executed by BBH India.<\/span><\/h4>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Perfect Valentine&#039;s Gift For Your Sister\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/_dU1GCpMPdA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<h4><strong><span data-preserver-spaces=\"true\">Jennifer Pandya, VP Marketing of CaratLane<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0sheds light on the idea behind this refreshing concept,\u00a0<\/span><em><span data-preserver-spaces=\"true\">\u201cThe campaign was born out of hundreds of Valentine&#8217;s gift messages written by our customers that said something on the lines of &#8216;I Hate Valentine\u2019s Day, but I love you more&#8217;. That powerful, selfless feeling of wanting to do something special for the ones that matter to you has been the fuel behind our campaign. We hope that this campaign encourages many more people to bring a smile to their loved ones&#8217; faces this Valentine\u2019s Day.\u201d<\/span><\/em><\/h4>\n<h4><em><span data-preserver-spaces=\"true\">\u201cWe also did not want to restrict the scope of such a beautiful occasion. Why not celebrate the love in all our closest relationships and keep the actual essence of Valentine&#8217;s Day alive?\u201d<\/span><\/em><span data-preserver-spaces=\"true\"> she added.\u00a0<\/span><\/h4>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <iframe loading=\"lazy\" title=\"The Perfect Valentine\u2019s Gift For Your Daughter\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/pqrkPnYt6M8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<h4><span data-preserver-spaces=\"true\">Talking about the launch,\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Avnish Anand, COO, and Co-Founder of CaratLane<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0said,\u00a0<\/span><em><span data-preserver-spaces=\"true\">\u201cAs a brand, we have been witness to how our country has been celebrating Valentine\u2019s Day in the last few years. We\u2019ve seen more stories about how daughters have received jewellery on February 14th though their mum isn\u2019t a fan of this day. We\u2019ve realised that people need an excuse to gift and celebrate the love they have for someone in their life. And what\u2019s unique about these stories is that it\u2019s beyond the stereotypical couple gifting and extends to sisters, mother-daughters, aunts-nieces, etc. Through our three films, we wanted to highlight this beautiful insight and we\u2019ve also curated special designs that make it easier for our customers to select thoughtful gifts.\u201d<\/span><\/em><\/h4>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Perfect Valentine\u2019s Day Gift For Your Wife!\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/82hzMyPAbv0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<h4><span data-preserver-spaces=\"true\">Speaking about the genesis of the campaign idea\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Aarti Srinivasan, ECD, BBH India<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0said,\u00a0<\/span><em><span data-preserver-spaces=\"true\">\u201cMost advertisements about Valentine\u2019s Day showcase people who absolutely love and celebrate the day in an over-the-top way. But in reality, that\u2019s not always the case. So for this year\u2019s campaign, we explored a contrarian and a more real take by telling stories of those who aren&#8217;t fans of this day. <\/span><\/em><em><span data-preserver-spaces=\"true\">However, is there anyone who hates a great gift? Hardly. Especially, if they\u2019re beautifully designed, modern jewellery from CaratLane. Kudos to the creative team- Rohan Mathew, Khushali Bhansali and Radhika Subramanian for bringing the insight alive with such warmth. And director, Karthik Bhat for adding the magic of storytelling. We hope the campaign rings true to many and gets all the love.&#8221;<\/span><\/em><\/h4>\n<p>\u00a0<\/p>\n<div id='gallery-1' class='gallery galleryid-4460 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/jewelpedia.in\/index.php\/2022\/02\/08\/caratlane-launches-valentines-day-campaign-love-it-or-hate-it-for-all\/caratlane-valentines-day-collection-3\/'><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"464\" src=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/02\/CaratLane-Valentines-Day-Collection-3-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"CaratLane launches the \u201cLove it or Hate it\u201d campaign so that this Valentine\u2019s Day is for everyone\" srcset=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/02\/CaratLane-Valentines-Day-Collection-3-1024x683.jpg 1024w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/02\/CaratLane-Valentines-Day-Collection-3-300x200.jpg 300w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/02\/CaratLane-Valentines-Day-Collection-3-768x512.jpg 768w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/02\/CaratLane-Valentines-Day-Collection-3-150x100.jpg 150w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/02\/CaratLane-Valentines-Day-Collection-3-600x400.jpg 600w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/02\/CaratLane-Valentines-Day-Collection-3-696x464.jpg 696w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/02\/CaratLane-Valentines-Day-Collection-3-1068x712.jpg 1068w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/02\/CaratLane-Valentines-Day-Collection-3-630x420.jpg 630w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/02\/CaratLane-Valentines-Day-Collection-3.jpg 1200w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/jewelpedia.in\/index.php\/2022\/02\/08\/caratlane-launches-valentines-day-campaign-love-it-or-hate-it-for-all\/caratlane-valentines-day-collection-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"464\" src=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/02\/CaratLane-Valentines-Day-Collection-2-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"CaratLane launches the \u201cLove it or Hate it\u201d campaign so that this Valentine\u2019s Day is for everyone\" srcset=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/02\/CaratLane-Valentines-Day-Collection-2-1024x683.jpg 1024w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/02\/CaratLane-Valentines-Day-Collection-2-300x200.jpg 300w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/02\/CaratLane-Valentines-Day-Collection-2-768x512.jpg 768w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/02\/CaratLane-Valentines-Day-Collection-2-150x100.jpg 150w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/02\/CaratLane-Valentines-Day-Collection-2-600x400.jpg 600w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/02\/CaratLane-Valentines-Day-Collection-2-696x464.jpg 696w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/02\/CaratLane-Valentines-Day-Collection-2-1068x712.jpg 1068w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/02\/CaratLane-Valentines-Day-Collection-2-630x420.jpg 630w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/02\/CaratLane-Valentines-Day-Collection-2.jpg 1200w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h4>\u00a0<\/h4>\n<h4><span data-preserver-spaces=\"true\">The campaign will be launched digitally in line with CaratLane\u2019s strategy to drive the discovery of its brand online. The entertaining film will not only bring a smile to the face of the audience but will also get them to #GiftACaratLane.\u00a0<\/span><\/h4>","protected":false},"excerpt":{"rendered":"<p>CaratLane, India&#8217;s leading Omni-channel jewellery brand, has launched its digital campaign, \u201cLove it or Hate it\u201d in an attempt to make Valentine\u2019s Day special for everyone. CaratLane honours the strong bond between a couple, mother-daughter, and sisters with three very relatable films, a renewed take on celebrating our closest relationships this Valentine\u2019s Day. The campaign [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[230,22,233,29],"tags":[],"class_list":{"0":"post-4460","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-first-look","8":"category-latest","9":"category-love-special","10":"category-news-latest"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CaratLane Launches Valentine\u2019s Day Campaign \u201cLove it or Hate it\u201d For All<\/title>\n<meta name=\"description\" content=\"CaratLane Valentine&#039;s Day Campaign \u201cLove it or Hate it\u201d is a renewed take on celebrating our closest relationships on this special occasion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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