{"id":4685,"date":"2022-04-07T17:12:00","date_gmt":"2022-04-07T11:42:00","guid":{"rendered":"https:\/\/jewelpedia.in\/?p=4685"},"modified":"2022-04-07T17:12:02","modified_gmt":"2022-04-07T11:42:02","slug":"rivaah-by-tanishq-unveils-its-romance-of-polki-collection-on-the-metaverse","status":"publish","type":"post","link":"https:\/\/jewelpedia.in\/index.php\/2022\/04\/07\/rivaah-by-tanishq-unveils-its-romance-of-polki-collection-on-the-metaverse\/","title":{"rendered":"Rivaah by Tanishq Unveils Its &#8216;Romance of Polki&#8217; Collection On The Metaverse"},"content":{"rendered":"<h4><span data-preserver-spaces=\"true\"><span class=\"dropcap\">R<\/span>ivaah by Tanishq, a wedding jewellery focussed sub-brand from the house of Tanishq, has unveiled its breath-taking Polki collection in a virtual press conference hosted on the Metaverse platform to create a highly immersive and personalized 3D virtual experience for its viewers. This is the first time any Indian jewellery brand has launched a jewellery collection through an experiential led-event on the Metaverse.<\/span><\/h4>\n<div id='gallery-1' class='gallery galleryid-4685 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/jewelpedia.in\/index.php\/2022\/04\/07\/rivaah-by-tanishq-unveils-its-romance-of-polki-collection-on-the-metaverse\/sharon_3210_fin\/'><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1799\" src=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_3210_fin.jpg\" class=\"attachment-full size-full\" alt=\"Rivaah by Tanishq Unveils Its &#039;Romance Of Polki&#039; Collection On The Metaverse\" srcset=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_3210_fin.jpg 1200w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_3210_fin-200x300.jpg 200w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_3210_fin-683x1024.jpg 683w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_3210_fin-768x1151.jpg 768w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_3210_fin-1025x1536.jpg 1025w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_3210_fin-150x225.jpg 150w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_3210_fin-300x450.jpg 300w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_3210_fin-600x900.jpg 600w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_3210_fin-696x1043.jpg 696w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_3210_fin-1068x1601.jpg 1068w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_3210_fin-280x420.jpg 280w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_3210_fin-560x840.jpg 560w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h4><span data-preserver-spaces=\"true\">The exclusive, \u2018Romance of Polki\u2019 collection is a glorious celebration of time-honoured artisanal craftsmanship and is inspired by the land of Rajasthan where this age-old Polki craftsmanship was honed by the legacy of master karigars for ages. The \u2018Romance of Polki\u2019 celebrates the Indian heritage and is the epitome of exquisite craftsmanship.<\/span><\/h4>\n<div id='gallery-2' class='gallery galleryid-4685 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/jewelpedia.in\/index.php\/2022\/04\/07\/rivaah-by-tanishq-unveils-its-romance-of-polki-collection-on-the-metaverse\/sharon_3054_fin\/'><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_3054_fin.jpg\" class=\"attachment-full size-full\" alt=\"Rivaah by Tanishq Unveils Its &#039;Romance Of Polki&#039; Collection On The Metaverse\" srcset=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_3054_fin.jpg 1200w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_3054_fin-300x200.jpg 300w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_3054_fin-1024x683.jpg 1024w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_3054_fin-768x512.jpg 768w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_3054_fin-150x100.jpg 150w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_3054_fin-600x400.jpg 600w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_3054_fin-696x464.jpg 696w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_3054_fin-1068x712.jpg 1068w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_3054_fin-630x420.jpg 630w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h4><span data-preserver-spaces=\"true\">Tanishq\u2019s new Polki collection is designed to flatter, yet appeal to all the senses, this collection breathes new life into a bride\u2019s traditional treasure trove and a coquettish charm to every gesture she makes. From diamonds, ruby, emeralds to pearls- Tanishq\u2019s range of bespoke <\/span><span data-preserver-spaces=\"true\">Polki pieces are rich in design stunningly capturing the splendour of heritage jewellery.<\/span><\/h4>\n<h4><strong><span data-preserver-spaces=\"true\">The Metaverse Experience<\/span><\/strong><\/h4>\n<h4><span data-preserver-spaces=\"true\">Guests who joined the launch on Metaverse were welcomed to the 3D Display zones on the Metaverse where signature pieces from \u2018Romance of Polki\u2019 were displayed. The guests created their own 3D avatars and viewed the jewellery from different angles, allowing them to examine each <\/span><span data-preserver-spaces=\"true\">of the bespoke pieces in detail.\u00a0<\/span><\/h4>\n<h4><span data-preserver-spaces=\"true\">The guests were also able to try on the Showstopper piece from the collection using QR Codes which were augmented on their mobile phones. The Metaverse experience named \u2018Rivaahverse\u2019 allowed the participants to converse, socialize with other viewers and witness the <\/span><span data-preserver-spaces=\"true\">live launch of 14 signature pieces from the \u2018Romance of Polki\u2019 collection. <\/span><span data-preserver-spaces=\"true\">The collection encapsulated the beauty and pure extravagance of uncut diamonds refined by centuries-old craftsmanship. These heritage pieces flaunt sleek modern designs, exotic gemstones, and intricate gold and meenakari work.<\/span><\/h4>\n<div id='gallery-3' class='gallery galleryid-4685 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/jewelpedia.in\/index.php\/2022\/04\/07\/rivaah-by-tanishq-unveils-its-romance-of-polki-collection-on-the-metaverse\/sharon_2825_fin\/'><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_2825_fin.jpg\" class=\"attachment-full size-full\" alt=\"Rivaah by Tanishq Unveils Its &#039;Romance Of Polki&#039; Collection On The Metaverse\" srcset=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_2825_fin.jpg 1200w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_2825_fin-300x200.jpg 300w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_2825_fin-1024x683.jpg 1024w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_2825_fin-768x512.jpg 768w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_2825_fin-150x100.jpg 150w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_2825_fin-600x400.jpg 600w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_2825_fin-696x464.jpg 696w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_2825_fin-1068x712.jpg 1068w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_2825_fin-630x420.jpg 630w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h4><span data-preserver-spaces=\"true\">From sleek pieces that elevate evening and cocktail silhouettes to heritage pieces such as chokers, haars, and mathapattis tailored to traditional ensembles for mehndi, haldi, and wedding, this range has something for every occasion. The versatile pieces from the collection has something for everyone, from the bride to mother-of-the-bride\/groom, bridesmaids, and more, this collection transcends eras and styles to celebrate every woman.\u00a0<\/span><\/h4>\n<div id='gallery-4' class='gallery galleryid-4685 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/jewelpedia.in\/index.php\/2022\/04\/07\/rivaah-by-tanishq-unveils-its-romance-of-polki-collection-on-the-metaverse\/sharon_317978_fin_opt-1\/'><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_317978_fin_OPT-1.jpg\" class=\"attachment-full size-full\" alt=\"Rivaah by Tanishq Unveils Its &#039;Romance Of Polki&#039; Collection On The Metaverse\" srcset=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_317978_fin_OPT-1.jpg 1200w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_317978_fin_OPT-1-300x200.jpg 300w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_317978_fin_OPT-1-1024x683.jpg 1024w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_317978_fin_OPT-1-768x512.jpg 768w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_317978_fin_OPT-1-150x100.jpg 150w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_317978_fin_OPT-1-600x400.jpg 600w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_317978_fin_OPT-1-696x464.jpg 696w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_317978_fin_OPT-1-1068x712.jpg 1068w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/04\/Sharon_317978_fin_OPT-1-630x420.jpg 630w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h4><span data-preserver-spaces=\"true\">Speaking on the launch of \u2018Romance of Polki\u2019 on Metaverse, <strong>Ajoy Chawla, CEO, Jewellery Division at Titan Company Limited<\/strong> said, \u201cWe are pleased to launch India\u2019s first jewellery collection on the Metaverse platform. Marrying opulence of yesteryears with contemporary design aesthetics, the \u2018Romance of Polki\u2019 collection crafted by Tanishq\u2019s master karigars speaks volumes about our Indian heritage and exquisite craftsmanship. The collection has been designed for the new-age bride who is rediscovering her tradition and looking for traditional regal jewellery with a contemporary spin.\u00a0 <\/span><span data-preserver-spaces=\"true\">This collection features intricately layered necklaces, ornate chokers, earrings, maangtikkas, and bangles. Romance of Polki collection has products with differentiated designs that can be worn for the many different functions associated with the big fat Indian wedding.\u201d<\/span><\/h4>\n<h4><span data-preserver-spaces=\"true\">The collection is available at select Tanishq stores in India.<\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Rivaah by Tanishq, a wedding jewellery focussed sub-brand from the house of Tanishq, has unveiled its breath-taking Polki collection in a virtual press conference hosted on the Metaverse platform to create a highly immersive and personalized 3D virtual experience for its viewers. This is the first time any Indian jewellery brand has launched a jewellery [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,29,234],"tags":[],"class_list":{"0":"post-4685","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-latest","8":"category-news-latest","9":"category-press-release"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rivaah by Tanishq Unveils Its &#039;Romance of Polki&#039; Collection On The Metaverse<\/title>\n<meta name=\"description\" content=\"&#039;Romance of Polki&#039; Collection was launched on the Metaverse to create a highly immersive &amp; personalised 3D virtual experience for its viewers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewelpedia.in\/index.php\/2022\/04\/07\/rivaah-by-tanishq-unveils-its-romance-of-polki-collection-on-the-metaverse\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rivaah by Tanishq Unveils Its &#039;Romance of Polki&#039; 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