{"id":4941,"date":"2022-05-20T19:18:11","date_gmt":"2022-05-20T13:48:11","guid":{"rendered":"https:\/\/jewelpedia.in\/?p=4941"},"modified":"2022-05-20T19:18:13","modified_gmt":"2022-05-20T13:48:13","slug":"pgis-platinum-season-of-love-makes-a-comeback-expected-to-boost-demand-for-platinum-jewellery-in-india","status":"publish","type":"post","link":"https:\/\/jewelpedia.in\/index.php\/2022\/05\/20\/pgis-platinum-season-of-love-makes-a-comeback-expected-to-boost-demand-for-platinum-jewellery-in-india\/","title":{"rendered":"PGI\u2019s Platinum SEASON OF LOVE Makes A Comeback, Expected To Boost Demand For Platinum Jewellery In India"},"content":{"rendered":"<h4><span data-preserver-spaces=\"true\"><span class=\"dropcap\">P<\/span>latinum Guild India (PGI) is set to commence the fifth edition of its flagship retail initiative &#8211; Platinum \u2018Season of Love\u2019. The much-awaited retail trade activation makes a comeback after two years. A month-long programme starting from May 5th, 2022, to June 5th, 2022, Platinum Season of Love is aimed at accelerating the growth trajectory for platinum jewellery in the country. This year, Platinum Season of Love is expected to see participation from 1400+ stores across the country.<\/span><\/h4>\n<div id='gallery-1' class='gallery galleryid-4941 gallery-columns-1 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/jewelpedia.in\/index.php\/2022\/05\/20\/pgis-platinum-season-of-love-makes-a-comeback-expected-to-boost-demand-for-platinum-jewellery-in-india\/wristwear-from-men-of-platinum-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"464\" src=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Wristwear-from-Men-of-Platinum-2-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"PGI\u2019s Platinum SEASON OF LOVE Makes A Comeback, Expected To Boost Demand For Platinum Jewellery in India\" srcset=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Wristwear-from-Men-of-Platinum-2-1024x683.jpg 1024w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Wristwear-from-Men-of-Platinum-2-300x200.jpg 300w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Wristwear-from-Men-of-Platinum-2-768x512.jpg 768w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Wristwear-from-Men-of-Platinum-2-1536x1025.jpg 1536w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Wristwear-from-Men-of-Platinum-2-2048x1367.jpg 2048w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Wristwear-from-Men-of-Platinum-2-150x100.jpg 150w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Wristwear-from-Men-of-Platinum-2-600x400.jpg 600w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Wristwear-from-Men-of-Platinum-2-696x464.jpg 696w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Wristwear-from-Men-of-Platinum-2-1392x929.jpg 1392w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Wristwear-from-Men-of-Platinum-2-1068x713.jpg 1068w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Wristwear-from-Men-of-Platinum-2-1920x1281.jpg 1920w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Wristwear-from-Men-of-Platinum-2-629x420.jpg 629w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Wristwear-from-Men-of-Platinum-2-1259x840.jpg 1259w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h4><span data-preserver-spaces=\"true\">With four successful editions in the past, \u2018Platinum Season of Love\u2019 is a coveted retail and consumer activation platform for PGI\u2019s retail partners. It helps to drive a significant increase in demand for platinum jewellery for the retail partners during this season.<\/span><\/h4>\n<div id='gallery-2' class='gallery galleryid-4941 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/jewelpedia.in\/index.php\/2022\/05\/20\/pgis-platinum-season-of-love-makes-a-comeback-expected-to-boost-demand-for-platinum-jewellery-in-india\/platinum-earrings-from-platinum-evara\/'><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"720\" src=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Platinum-Earrings-from-Platinum-Evara.jpg\" class=\"attachment-full size-full\" alt=\"PGI\u2019s Platinum SEASON OF LOVE Makes A Comeback, Expected To Boost Demand For Platinum Jewellery in India\" srcset=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Platinum-Earrings-from-Platinum-Evara.jpg 900w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Platinum-Earrings-from-Platinum-Evara-300x240.jpg 300w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Platinum-Earrings-from-Platinum-Evara-768x614.jpg 768w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Platinum-Earrings-from-Platinum-Evara-150x120.jpg 150w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Platinum-Earrings-from-Platinum-Evara-600x480.jpg 600w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Platinum-Earrings-from-Platinum-Evara-696x557.jpg 696w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Platinum-Earrings-from-Platinum-Evara-525x420.jpg 525w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h4><span data-preserver-spaces=\"true\">Sharing her views on the PGI&#8217;s Platinum Season of Love campaign,<\/span><strong><span data-preserver-spaces=\"true\">\u00a0Vaishali Banerjee, Managing Director, PGI-India said,\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">\u201cThrough Platinum Season of Love, which makes a comeback this year, we see an exciting opportunity for our retail partners to drive engagement with consumers and strengthen the consideration of platinum jewellery as a symbol of love. This campaign will be a key catalyst in providing the required in-store conversions during this period.\u201d<\/span><\/h4>\n<div id='gallery-3' class='gallery galleryid-4941 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/jewelpedia.in\/index.php\/2022\/05\/20\/pgis-platinum-season-of-love-makes-a-comeback-expected-to-boost-demand-for-platinum-jewellery-in-india\/platinum-love-bands-by-platinum-days-of-love-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"696\" src=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Platinum-Love-Bands-by-Platinum-Days-Of-Love-2-1024x1024.jpg\" class=\"attachment-large size-large\" alt=\"PGI\u2019s Platinum SEASON OF LOVE Makes A Comeback, Expected To Boost Demand For Platinum Jewellery in India\" aria-describedby=\"gallery-3-4945\" srcset=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Platinum-Love-Bands-by-Platinum-Days-Of-Love-2-1024x1024.jpg 1024w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Platinum-Love-Bands-by-Platinum-Days-Of-Love-2-300x300.jpg 300w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Platinum-Love-Bands-by-Platinum-Days-Of-Love-2-150x150.jpg 150w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Platinum-Love-Bands-by-Platinum-Days-Of-Love-2-768x768.jpg 768w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Platinum-Love-Bands-by-Platinum-Days-Of-Love-2-1536x1536.jpg 1536w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Platinum-Love-Bands-by-Platinum-Days-Of-Love-2-2048x2048.jpg 2048w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Platinum-Love-Bands-by-Platinum-Days-Of-Love-2-600x600.jpg 600w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Platinum-Love-Bands-by-Platinum-Days-Of-Love-2-696x696.jpg 696w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Platinum-Love-Bands-by-Platinum-Days-Of-Love-2-1392x1392.jpg 1392w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Platinum-Love-Bands-by-Platinum-Days-Of-Love-2-1068x1068.jpg 1068w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Platinum-Love-Bands-by-Platinum-Days-Of-Love-2-1920x1920.jpg 1920w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Platinum-Love-Bands-by-Platinum-Days-Of-Love-2-420x420.jpg 420w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Platinum-Love-Bands-by-Platinum-Days-Of-Love-2-840x840.jpg 840w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-3-4945'>\n\t\t\t\tTap to zoom\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/jewelpedia.in\/index.php\/2022\/05\/20\/pgis-platinum-season-of-love-makes-a-comeback-expected-to-boost-demand-for-platinum-jewellery-in-india\/platinum-love-bands-by-platinum-days-of-love-1\/'><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"696\" src=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Platinum-Love-Bands-by-Platinum-Days-Of-Love-1-1024x1024.jpg\" class=\"attachment-large size-large\" alt=\"PGI\u2019s Platinum SEASON OF LOVE Makes A Comeback, Expected To Boost Demand For Platinum Jewellery in India\" srcset=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Platinum-Love-Bands-by-Platinum-Days-Of-Love-1-1024x1024.jpg 1024w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Platinum-Love-Bands-by-Platinum-Days-Of-Love-1-300x300.jpg 300w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Platinum-Love-Bands-by-Platinum-Days-Of-Love-1-150x150.jpg 150w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Platinum-Love-Bands-by-Platinum-Days-Of-Love-1-768x768.jpg 768w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Platinum-Love-Bands-by-Platinum-Days-Of-Love-1-1536x1536.jpg 1536w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Platinum-Love-Bands-by-Platinum-Days-Of-Love-1-2048x2048.jpg 2048w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Platinum-Love-Bands-by-Platinum-Days-Of-Love-1-600x600.jpg 600w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Platinum-Love-Bands-by-Platinum-Days-Of-Love-1-696x696.jpg 696w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Platinum-Love-Bands-by-Platinum-Days-Of-Love-1-1392x1392.jpg 1392w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Platinum-Love-Bands-by-Platinum-Days-Of-Love-1-1068x1068.jpg 1068w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Platinum-Love-Bands-by-Platinum-Days-Of-Love-1-1920x1920.jpg 1920w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Platinum-Love-Bands-by-Platinum-Days-Of-Love-1-420x420.jpg 420w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2022\/05\/Platinum-Love-Bands-by-Platinum-Days-Of-Love-1-840x840.jpg 840w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h4><span data-preserver-spaces=\"true\">Platinum Season of Love will straddle all three platinum jewellery categories, Platinum Days of Love &#8211; the love bands offering, Men of Platinum \u2013 men\u2019s jewellery, and Evara &#8211; targeting the young modern woman of today. The activation programme is backed by a robust digital communication plan led by a new film, supported across other digital platforms, and PR across markets to ensure high reach and impact.<\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Platinum Guild India (PGI) is set to commence the fifth edition of its flagship retail initiative &#8211; Platinum \u2018Season of Love\u2019. The much-awaited retail trade activation makes a comeback after two years. A month-long programme starting from May 5th, 2022, to June 5th, 2022, Platinum Season of Love is aimed at accelerating the growth trajectory [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[231,22,29,234],"tags":[],"class_list":{"0":"post-4941","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-industry","8":"category-latest","9":"category-news-latest","10":"category-press-release"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PGI\u2019s Platinum SEASON OF LOVE Makes A Comeback, Expected To Boost Demand For Platinum Jewellery In India<\/title>\n<meta name=\"description\" content=\"PGI\u2019s Platinum SEASON OF LOVE is aimed at accelerating the growth trajectory for platinum jewellery in 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