{"id":5302,"date":"2025-07-15T12:59:12","date_gmt":"2025-07-15T07:29:12","guid":{"rendered":"https:\/\/jewelpedia.in\/?p=5302"},"modified":"2025-07-15T13:00:30","modified_gmt":"2025-07-15T07:30:30","slug":"caratlane-launches-teej-campaign-featuring-divyanka-tripathi-dahiya-and-vivek-dahiya","status":"publish","type":"post","link":"https:\/\/jewelpedia.in\/index.php\/2025\/07\/15\/caratlane-launches-teej-campaign-featuring-divyanka-tripathi-dahiya-and-vivek-dahiya\/","title":{"rendered":"CaratLane Launches Teej Campaign Featuring Divyanka Tripathi Dahiya and Vivek Dahiya"},"content":{"rendered":"<figure id=\"attachment_5303\" aria-describedby=\"caption-attachment-5303\" style=\"width: 696px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-5303\" src=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2025\/07\/CaratLanes-Teej-768x1024.png\" alt=\"\" width=\"696\" height=\"928\" srcset=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2025\/07\/CaratLanes-Teej-768x1024.png 768w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2025\/07\/CaratLanes-Teej-225x300.png 225w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2025\/07\/CaratLanes-Teej-315x420.png 315w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2025\/07\/CaratLanes-Teej-630x840.png 630w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2025\/07\/CaratLanes-Teej-150x200.png 150w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2025\/07\/CaratLanes-Teej-300x400.png 300w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2025\/07\/CaratLanes-Teej-600x800.png 600w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2025\/07\/CaratLanes-Teej-696x928.png 696w, https:\/\/jewelpedia.in\/wp-content\/uploads\/2025\/07\/CaratLanes-Teej.png 1000w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><figcaption id=\"caption-attachment-5303\" class=\"wp-caption-text\">Television couple Divyanka Tripathi Dahiya and Vivek Dahiya in CaratLane&#8217;s Teej campaign.<\/figcaption><\/figure>\n\n<h5><span class=\"dropcap\">C<\/span>aratLane, a jewellery brand under the TATA umbrella, has unveiled a new campaign to celebrate the Teej festival. The campaign features television couple Divyanka Tripathi Dahiya and Vivek Dahiya and focuses on the bond between married couples during the traditional festival.<\/h5>\n<h5>The campaign highlights the cultural significance of Teej in North India and showcases the brand&#8217;s jewellery designs. With a presence of over 50 stores in the region, CaratLane aims to connect with its growing customer base.<\/h5>\n<h5>&#8220;Our festive campaigns are always rooted in emotion, cultural insight, and evolving consumer behavior. Teej is a cherished occasion for our North Indian customers\u2014a festival that beautifully blends devotion, nostalgia, and togetherness,&#8221; said Shaifali Gautam, Chief Marketing Officer, CaratLane.<\/h5>\n<h5>&#8220;With Divyanka and Vivek leading this narrative, we aim to create a moment that feels both intimate and relatable. This campaign also strengthens our footprint across North India, especially Uttar Pradesh, where we&#8217;re seeing incredible brand affinity among younger couples and gifting audiences,&#8221; she added.<\/h5>\n<h5>The campaign&#8217;s objective is to emphasize the importance of thoughtful gifting during Teej, highlighting the impact of small gestures in relationships.\u00a0<\/h5>\n<h5><strong>(Edited by Jewelpedia&#8217;s Mumbai Desk)<\/strong><\/h5>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Surprise for Divyanka Tripathi This Teej Will Melt Your Heart\u00a0|\u00a0CaratLane\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/7slsdqfdLPw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>CaratLane, a jewellery brand under the TATA umbrella, has unveiled a new campaign to celebrate the Teej festival. The campaign features television couple Divyanka Tripathi Dahiya and Vivek Dahiya and focuses on the bond between married couples during the traditional festival. The campaign highlights the cultural significance of Teej in North India and showcases the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,22,1,234,49],"tags":[],"class_list":{"0":"post-5302","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-just-in","7":"category-latest","8":"category-news","9":"category-press-release","10":"category-traditions"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CaratLane Launches Teej Campaign Featuring Divyanka Tripathi Dahiya and Vivek Dahiya - JEWELPEDIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jewelpedia.in\/index.php\/2025\/07\/15\/caratlane-launches-teej-campaign-featuring-divyanka-tripathi-dahiya-and-vivek-dahiya\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CaratLane Launches Teej Campaign Featuring Divyanka Tripathi Dahiya and Vivek Dahiya - JEWELPEDIA\" \/>\n<meta property=\"og:description\" content=\"CaratLane, a jewellery brand under the TATA umbrella, has unveiled a new campaign to celebrate the Teej festival. 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The campaign highlights the cultural significance of Teej in North India and showcases the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jewelpedia.in\/index.php\/2025\/07\/15\/caratlane-launches-teej-campaign-featuring-divyanka-tripathi-dahiya-and-vivek-dahiya\/\" \/>\n<meta property=\"og:site_name\" content=\"JEWELPEDIA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/JewelpediaOfficial\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-15T07:29:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-15T07:30:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2025\/07\/CaratLanes-Teej-768x1024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jewelpedia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jewelpedia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/jewelpedia.in\/index.php\/2025\/07\/15\/caratlane-launches-teej-campaign-featuring-divyanka-tripathi-dahiya-and-vivek-dahiya\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/jewelpedia.in\/index.php\/2025\/07\/15\/caratlane-launches-teej-campaign-featuring-divyanka-tripathi-dahiya-and-vivek-dahiya\/\"},\"author\":{\"name\":\"Jewelpedia\",\"@id\":\"https:\/\/jewelpedia.in\/#\/schema\/person\/11fc265b0ae5292b36c0e98386124681\"},\"headline\":\"CaratLane Launches Teej Campaign Featuring Divyanka Tripathi Dahiya and Vivek Dahiya\",\"datePublished\":\"2025-07-15T07:29:12+00:00\",\"dateModified\":\"2025-07-15T07:30:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/jewelpedia.in\/index.php\/2025\/07\/15\/caratlane-launches-teej-campaign-featuring-divyanka-tripathi-dahiya-and-vivek-dahiya\/\"},\"wordCount\":226,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/jewelpedia.in\/#organization\"},\"image\":{\"@id\":\"https:\/\/jewelpedia.in\/index.php\/2025\/07\/15\/caratlane-launches-teej-campaign-featuring-divyanka-tripathi-dahiya-and-vivek-dahiya\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/jewelpedia.in\/wp-content\/uploads\/2025\/07\/CaratLanes-Teej-768x1024.png\",\"articleSection\":[\"Just In\",\"Latest\",\"News\",\"Press Release\",\"Traditions\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/jewelpedia.in\/index.php\/2025\/07\/15\/caratlane-launches-teej-campaign-featuring-divyanka-tripathi-dahiya-and-vivek-dahiya\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/jewelpedia.in\/index.php\/2025\/07\/15\/caratlane-launches-teej-campaign-featuring-divyanka-tripathi-dahiya-and-vivek-dahiya\/\",\"url\":\"https:\/\/jewelpedia.in\/index.php\/2025\/07\/15\/caratlane-launches-teej-campaign-featuring-divyanka-tripathi-dahiya-and-vivek-dahiya\/\",\"name\":\"CaratLane Launches Teej Campaign Featuring Divyanka Tripathi Dahiya and Vivek Dahiya - 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