Gold jewellery is bought for dual purposes. One, to look stylish on special occasions and two, for investment. But in India, it is also bought for its auspicious relevance. It is believed that anything to start new, gold as a gift is a form of blessing. On the occasions like childbirth or wedding, gold therefore is one of the popular gift options. The item so frequently bought with so much belief and festivity has to be a happy memory and hence, knowing the basics of gold will help a great deal.
How to choose a jewellery store?

It is advisable to always buy from your family jeweller. But yes, if you have moved to a new city, go for branded shops. There are many reputed jewellery brand stores across India. You can also safely buy from online jewellery stores. While they present real jewellery images and sell only hallmarked gold jewellery, their return and exchange policies are also customer-friendly. Here again, we recommend you to go for only trusted names in the market.
Understand gold purity
