Tanishq Launches A New Engagement Ring Campaign #WhenItRingsTrue

Tanishq #WhenItRingsTrue campaign
A still from Tanishq's #WhenItRingsTrue campaign

Tanishq has announced the launch of its new engagement ring campaign #WhenItRingsTrue.


Tanishq #WhenItRingsTrue campaign

The campaign features Tanishq’s stunning range of engagement rings with a 90 seconds heart-warming digital film conceptualised by Tanishq and Lowe Lintas.

The film opens with the bride-to-be tapping her fingers anxiously as she is re-evaluating her choices that would transform her life. The film features a couple at the helm of making the most crucial decision of their life and the moment ‘When It Rings True’ to celebrate the start of their happily ever after.

Tanishq #WhenItRingsTrue campaign

Made in true Tanishq signature style, this slice of life film beautifully captures the story of how just one moment made them realise that they were meant to be together! The film reaches a high point when the woman’s indecisiveness vanishes with an epiphany that she has truly found the one. 

Tanishq #WhenItRingsTrue campaign

Speaking about the campaign, Ranjani Krishnaswamy, GM – Marketing, Tanishq, Titan Company Ltd, said “There comes a moment in our lives that defines the love of a lifetime and often that very moment overwhelms us with emotions that bind us with our partner for life. We believe that in that one precious moment when you realise that you have truly found the one… in that moment #WhenItRingsTrue…you have found not just a partner, but a best friend, a confidante, and a soulmate! And our Engagement film is our sincere attempt to reflect upon the priceless moment ‘When It Rings True’ of the relationship nestled in the everlasting aura of love.”

“Young couples today want Engagement rings that truly embody their personality and are a true reflection of the perfect love they share with their partners. A Tanishq Engagement ring is perfect for those whose love stories are blossoming and who are envisioning a life together. We present our stunning range of Engagement rings in designs to celebrate the start of this beautiful journey of togetherness with the moment that seals their memories and treasures them in the most special way,” he added.

Quoting the film, Sagar Kapoor- Chief Creative Officer – Lowe Lintas said, “When it rings true’ is a moment that a lot of us have lived in our lives. It’s a time when you are excited about a change in your life stage, those butterflies in the belly make you wonder are things happening too soon. It’s a delicate emotion that needs a nudge from your partner. That’s what this story does. Also since these are Engagement Rings, the idea sits beautifully on the emotion.”

Watch the film here.



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