P.P. Jewellers by Pawan Gupta Opens New Showroom At South Ex-1 In New Delhi

Presenting P.P. Jewellers by Pawan Gupta, one of India’s most popular houses of handcrafted jewellery, in its revitalised identity along with an overhaul of its brand logo. With its flagship store in Karol Bagh, New Delhi, the brand has now broadened its horizons and gone the expansion route. P.P. Jewellers by Pawan Gupta has unveiled its second colossal showroom, in South Extension-1, New Delhi. 

Purveyors of everything luxe and precious, the brand’s rejuvenated identity ensures surpassed offerings for its patrons’ prospective customers. Targeting the niche ‘South Delhi’ audience, a sensorial experience awaits them all at the new store, inspiring women to appreciate, own and treasure it for a lifetime; assuredly radiating nothing but luxury.

The three-storeyed showroom, sprawling over a palatial 10,000+ sqft area, is an epitome of rich Indian heritage fused with avant-gardism. 

Embracing modern aesthetics and international standard, a regal charm oozes premium aura amidst Persian carpets, grandiloquent lift, grandiose yet elegant carved interiors, and three epochal enthralling chandeliers from Turkey. 

Introducing, for the first time ever by any brand in India- motion show-windows by P.P. Jewellers by Pawan Gupta at its new showroom. These pioneering motion shop windows, both- inside and outside the store, are akin to art installations. A feast for the eyes with an innovative portrayal of the brand’s offerings, these kinetic show windows instantly take the observer to a utopia that environs the shoppers and the onlookers and raptures them in its glory.

Clad in plush tones of gold, silver, and white, the showroom’s rococo-like décor promises a splendid shopping experience of jewellery, artefacts, and fine furniture, in gold, silver, diamonds, polki, kundan, and even gemstones. 

Two exclusive lounges for personalised, one-on-one shopping experience (On prior appointment) sojourn on the third floor. Poised with elegance, all diamond and gold jewels are stationed on the ground floor while the first floor is dedicated to silver- artefacts as well as furniture. 

The second floor embraces the enthusiasm of weddings with polki baubles predominantly, combined with other bridal trousseau-worthy jewellery. Housing an eclectic mix of beguiling, contemporary as well as traditional jewellery options under one roof, the latest jewellery collections displayed in South Extension-1 are truly a class apart.

Elated at the launch of this iconic showroom, Pawan Gupta, Director, P.P. Jewellers by Pawan Gupta said, “Just like every piece of our jewellery, this second showroom has been hand-picked and crafted to immaculate perfection, to match up to the standards of our exquisite offerings. With an aim to tap newer markets where there’s an affinity for differentiated designer jewellery, this new atelier of ours not only purveyors exclusive fine quality jewels but also an exclusive plush experience. We also take great honour and pride in pioneering a new VM in the Indian market with this store launch, which is in line with our brand’s philosophy to consistently extend the best-in-class experience and products, equivalent to international standards, to our patrons,” he said.

“Engaging with a mélange of handmade Indian ethnic jewels to the cutting-edge styles of the urban world at our South Extension-1 showroom, our brand propositions picture-perfect adornments for daily & occasion wear, suiting varied sensibilities,” he added.