Tanishq Launches ‘The Rivaah Brides of Bombay’

Tanishq, India’s most trusted and loved jewellery brand has announced ‘The Rivaah Brides of Bombay’. A special customer connect and bespoke initiative wherein the chosen customers become the face of Tanishq in Bombay. 

The entire range of Maharashtrian bridal trousseau from Rivaah By Tanishq has been meticulously designed and skillfully crafted to be a reflection of the rich, timeless traditions that adorn the Marathi bride and make them feel cherished on their special day. The Rivaah Brides of Bombay initiative was centered around celebrating the real brides of Bombay adorning the Maharashtrian bridal trousseau. 

Brides-to-be and married women between 20-40 years of age were invited by Tanishq to participate in the first phase for we wanted to provide all of them with the opportunity to experience being a Rivaah bride adorned in all of their wedding finery and of course, with their preferred jewellery from Rivaah By Tanishq. Bridal ensemble and trousseau hold a very special place in the heart of every woman and Tanishq wanted to create and recreate a very special memory for her as a Rivaah Bride. Adorned in the traditional Paatihaar, Shitahaar, Chandbaali, Jhumkas, RaniHaar, Nath, Hathphool, Bala, Churi, Chur, Mantasa, Khadu, Sankha, each of them looked like a dream. 

The selection process of 60 finalists for the finale event was spread over two weeks and 455+ participants auditioned for Rivaah Brides of Bombay. The 30 participants who were shortlisted out of 60 in the last round for the Grand Finale also walked on the ramp creating a lot of unforgettable moments.

Tanishq hosted the Grand Finale for ‘The Brides of Bombay’ on 25th Dec at Hotel Renaissance, Powai with 10 Finalists wherein The top 10 customers from Bombay were announced as the winners of ‘The Rivaah Brides – Bombay’ after rigorous rounds of ramp walk, exclusive bridal photo-shoot, followed by a Question and Answer round over the past few weeks. The 10 winners will become the face of Tanishq in the state and their images will be used across social media, Outdoor & banners for a year.

Speaking at the occasion, Mohit Rodeja, Regional Business Manager, Tanishq – West  said “At Tanishq, we are not just about selling jewellery, but we also hold customer relations at the heart of everything we do. The Rivaah Brides Bombay is once such special initiative towards providing the best to our customers by taking our journey forward with them and becoming part of their journey. It’s a small attempt from our end to create a cherished wedding memory for all our brides. We feel that our customers are our real brand ambassadors and we will be privileged to have the real Rivaah brides as the face of Tanishq in Bombay.”