Virtual Diamond Boutique Hosts 2nd Mercury Ring Event On Its Online Auction House App

Virtual Diamond Boutique (VDB), the jewellery industry’s leading technology partner and largest virtual marketplace, will host a new Mercury Ring laboratory-grown diamond auction on the enhanced VDB Online Auction House app.

Lab-grown supplier Mercury Ring (a division of Unique Designs Inc. and a member of The Plumb Club) will offer approximately 1,000+ high quality, loose, 1 carat, and higher, IGI certified lab-grown diamonds for auction from February 15 – 17, 2022, with all final bids due by 5:00 pm ET on February 17th. App users now will be able to submit bids by total price, per carat price, or discount %. This new functionality promises significant efficiency and savings in a secure environment for industry buyers looking to acquire top-quality lab-grown diamonds at deeper discounts than normal distribution channels.

“We are excited to launch the second in our series of lab-grown diamond auctions with VDB. Our goal is to make our top-quality laboratory-grown diamonds accessible to the industry in a secure and affordable way,” says Ateet Shah, President of Mercury Ring. Mercury Ring is currently the U.S.’s leading wholesale house for Lab-Grown Diamonds. Their series of auctions aim to broaden the esteemed brand’s exposure to jewellery retailers and wholesalers and to make their product easily accessible to potential new buyers at discounted prices. 

As a special promotion in support of the auction, all retailers who download and register for the Virtual Diamond Boutique Online Auction House app will receive a one-time offer to buy a one-carat Mercury Ring laboratory-grown diamond for $500 a carat. 

The VDB Online Auction house app offers an efficient, secure way for buyers and sellers to connect using VDB’s fully integrated search functionality. Bidders looking for a specific type of lab-grown diamond can input their search criteria to find the right assortment of stones prior to bidding, instead of searching through every item up for auction. The revamped user interface will now prominently display per carat, discount, and total price information and options.