CaratLane Launches Teej Campaign Featuring Divyanka Tripathi Dahiya and Vivek Dahiya

CaratLane, a jewellery brand under the TATA umbrella, has unveiled a new campaign to celebrate the Teej festival. The campaign features television couple Divyanka Tripathi Dahiya and Vivek Dahiya and focuses on the bond between married couples during the traditional festival.

The campaign highlights the cultural significance of Teej in North India and showcases the brand’s jewellery designs. With a presence of over 50 stores in the region, CaratLane aims to connect with its growing customer base.

“Our festive campaigns are always rooted in emotion, cultural insight, and evolving consumer behavior. Teej is a cherished occasion for our North Indian customers—a festival that beautifully blends devotion, nostalgia, and togetherness,” said Shaifali Gautam, Chief Marketing Officer, CaratLane.

“With Divyanka and Vivek leading this narrative, we aim to create a moment that feels both intimate and relatable. This campaign also strengthens our footprint across North India, especially Uttar Pradesh, where we’re seeing incredible brand affinity among younger couples and gifting audiences,” she added.

The campaign’s objective is to emphasize the importance of thoughtful gifting during Teej, highlighting the impact of small gestures in relationships. 

(Edited by Jewelpedia’s Mumbai Desk)