Press Release

To amplify the preciousness of the day Akshaya Tritiya 2002, Dassani Brothers’ has launched Pastel jewellery collection. This Akshaya Tritiya jewellery collection is exclusively handcrafted in 18kt gold including pastel jewellery pieces like necklaces, earrings, and bangles.  The Pastel collection is crafted by using syndicate quality uncut diamonds (polki), round brilliant cut diamonds, Russian emerald melons, emerald beads, rubies, tourmaline...

ATata CLiQ, India’s premier luxury lifestyle platform, has introduced fine jewellery on its platform with the launch of De Beers Forevermark.  With this launch, Tata CLiQ Luxury is strengthening its luxury jewellery category further by offering consumers a global diamond brand that has a legacy of diamond expertise spanning over 133 years. Nine trending collections will be available on the...

De Beers Forevermark has announced the opening of its first exclusive boutique in Lucknow, in partnership with its retail partner Fortofino. Actress Yami Gautam launched the 14th De Beers Forevermark Boutique in the country. The 1200 square feet store, located on Shahnajaf Road, Hazratganj, is the largest boutique in the country. Situated across two floors, the boutique showcases a selection of...

Zoya, from the House of Tata, has unveiled its first boutique within Ambience Mall in Gurugram. The launch was hosted by Zoya’s Business Head, Amanpreet Ahluwalia, and attended by actress Aditi Rao Hydari. Redefining the way luxury jewellery is experienced in India, this exquisite boutique with its contemporary design and artisanal soul echoes the Maison's unwavering commitment to impeccable craftsmanship....

Whether a message of love or an enduring promise, nothing says “I do” like De Beers Forevermark’s Bridal collection. On the auspicious occasion of Akshaya Tritiya 2022, which celebrates new beginnings, the diamond brand presents a range of exquisite diamond jewellery. Inspired by the joy and beauty of the commitment that couples make to one another, De Beers Forevermark offers...

Tiffany & Co. has announced its latest high jewellery campaign starring actress Gal Gadot, who stuns in sparkling new designs from BOTANICA: Blue Book 2022, the pinnacle of the House’s jewelry portfolio. Shot in a pared-down environment, the photography features Gadot in key pieces from the spring Blue Book collection, including a dandelion-inspired diamond necklace that can transform into five...

Harping on the emerging trend with bangles and to celebrate the auspiciousness brought by our ‘hands’, Tanishq has  launched ‘Kalai’, comprising of extensive designs and craftsmanship crafted in 18K to 22K gold. The wide spectrum of design inspiration is derived from various traditions including, gheroo finish south style bangles, antique bangle with charm of traditional workmanships like stamp work...

‘Akshaya Tritiya’ – an occasion ushering infinite auspiciousness is celebrated on the third day of the Shukla Paksha of the Indian month of Vaisakh and is known for marking new beginnings in one’s life. This occasion is symbolic of good luck, success, and fortune gains. This year, Akshaya Tritiya will be celebrated on 3rd May 2022. The term ‘Akshaya’ means...

GIA (Gemological Institute of America), the leader in gemological research, education, and science-based gem identification and grading services, is expanding its gem origin services to provide retailers and consumers with the diamond source information they demand. To address this need for real-time, unbiased diamond source information, GIA is expediting the development and deployment of GIA Source Verify™, a new service...

De Beers Group today announced it is investing US$2 million in Kelp Blue, an innovative start-up focused on growing and managing large-scale giant kelp forests, initially off the Namibian coast. These underwater forests have the potential to safely and permanently lock away vast amounts of CO2 in the ocean. Research has shown that kelp forests have carbon sequestration properties...