Forevermark, the diamond brand from the De Beers Group, has unveiled its Spring-Summer 2021 diamond jewellery trends.
Developed at Forevermark’s Design and Innovation Centre in Milan, the key themes viz-a-viz Diamond Rain and Twist & Turns have been identified to inspire and shape the desire for jewellery featuring natural diamonds for the Spring-Summer 2021.
The trend Diamond Rain showcases the strength, beauty, and rarity of diamonds.
“Rain, and all that it symbolises, is an exhilarating source of inspiration and optimism during times of challenge and change. In its embodiment as rain, we associate it with renewal, rejuvenation, and growth. When translating rain’s allure into diamond jewellery, the remarkable properties of diamonds such as their strength, natural beauty, and rarity, inspires us to desire for new beginnings and clearer times,” said Federica Imperiali, Head of New Product Development at Forevermark.
“In the same way that rain refreshes, we can explore new ideas and incorporate diamond cuts such as pears, marquise, and squares to replicate the stunning fluid droplet and ripple movement from rain and to transform much-loved statement pieces to treasure forever,” she added.
Twist & Shine
The trend Twist & Shine depicts life’s unexpected events that can often be the catalyst for great new things as they teach us to be adaptable and agile and to see opportunities in every outcome.
“This trend is about dynamism and surprise. By harnessing the versatility of diamonds – in their cuts and the ways they are set – to translate this concept. We introduced silhouettes based on sculptural twists that thrill from every angle. A sweeping band of pavé diamonds, or a striking solitaire. Asymmetric diamond clusters, or mixed cuts that build interest, and perspective to draw the eye,” said Imperiali.
So with these diamond jewellery trends, find the one made for you and make heads turn wherever you go in 2021.