Continually adding glamour and shine to the fashion society of the west with its superlative designs for 25 years, Tiffany & Co. has turned its gaze to the Indian sub-continent. It had entered a joint venture with the retail arm of Mukesh Ambani’s Reliance Industries and opened its first store in Delhi, India, last year in February.
With that, jewellery enthusiasts here have been excited about the iconic blue box and timeless designs. Hold your breath! The excitement will only rise, as the global jewellery brand with a line up of quintessential jewellery designs to its credit, has upped the ante.
Latest we hear, Tiffany has revived its 26-year-old collection and launched ‘Atlas X‘ – a bolder, more modern update to the iconic Atlas™ collection. Inspired by the Roman numerals on the iconic clock at the Tiffany Fifth Avenue flagship store and evolving the original Atlas™ designs that were launched in 1995, the Atlas X collection is all about leaving your mark in time. Powerful angles, clean lines, and statement silhouettes are united with graphic simplicity.
Crafted in 18k gold, sterling silver, and pavé diamonds, the Roman numeral motif is a constant reminder to take time into your own hands and treasure what matters most. Essentially, there are three different motifs within Atlas X: Closed, X and Open. In the Closed and Open styles, knife-edge profiles – a code of Tiffany’s since the introduction of the Tiffany® Setting engagement ring in 1886, are pushed to a magnified scale for a bold, visual impact. Incised Roman numerals create sharp reflections and shadows that emphasise strong silhouettes.