Fine jewellery brand ORRA has expanded its portfolio with the launch of a trendy and affordable collection called Desired. The new collection is especially aimed at millennial women. The brand has also announced film actress Disha Patani as their brand ambassador.
Crafted in 14 karat rose gold and diamonds, the new collection offers refreshing designs in necklaces, lariats, pendants, rings, and earrings.
With over 100 styles available, the concept of the Desired collection focuses on layering and stacking of the jewellery pieces – a growing trend among modern Indian women.
Priced between Rs. 30,000 and under Rs. 1,00,000, the new collection is not only right on point in terms of pricing, but also takes care of the strong fashion sense of the rising young consumer segment who think of jewellery as a fashion statement with an extension of their personality.
Talking about the new collection Dipu Mehta, Managing Director, ORRA, said, “Being a pioneer in design leadership and product innovation, it is only natural for us to further expand our contemporary jewellery category. We are speaking to a growing base of millennial consumers, who bring their personality into everything they do including their wardrobe. All these facets and more come through in our new collection Desired.
On the association with Disha Patani, he mentions: “She is a natural fit to this collection as she represents the quintessential woman of today – distinctive style, progressive and with the courage of her conviction.”
