Tanishq, India’s most trusted and loved jewellery brand has launched its latest range and designs of jewellery exclusively for the summer wedding season under its wedding exclusive sub-brand- ‘Rivaah’.
Meticulously crafted for the millennial brides-to-be, the designs bring elegance and new-age aesthetics to regional trousseaus by taking inspiration from Indian embroideries of various states of India like Phulkari, Gottapatti, Sujani, Kashida, Kantha, etc.
The designs exuberates richness with the use of unique karigari techniques such as Spring wire, Chandak work, Filigree, Rawa work, etc.
Patterns like Floral motifs, Pine, Chinar, Creepers and Geometric patterns further celebrate the luxuriance of Indian thread work.
Speaking about Rivaah, Ranjani Krishnaswamy, GM – Marketing, Tanishq, Titan Company Ltd, said “Weddings are undeniably one of the most memorable moments of our lives and wedding jewellery holds a special place in our hearts as it embodies priceless sentiments, symbolises our diverse ethnicities and the richness of our traditions. Rivaah by Tanishq celebrates this richness and diversity of Indian weddings from the lens of a National Local Jeweller. Rivaah by Tanishq has a wide range of stunning handcrafted bridal jewellery trousseau for today’s millennial bride. The Rivaah bride is classic in her wish to immerse herself in her wedding rituals while also being closely participative in understanding their symbolism.”
“With the proposition of ‘A Jewel for Every Tradition’, we speak to this new-age confident bride, who is modern in her outlook yet deeply rooted in traditional values, bringing alive the meaning and significance of every piece of jewellery in her bridal trousseau,” she added.
“Be it the Shakha Pola bangles or the Jadanagam, be it the Nath or the Maang Tikka – each has a significant role to play in a bride’s trousseau. As a marker of auspicious beginnings, each piece invokes divine blessings and celebrates the beautiful journey our brides are to take,” she concluded.
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