Reliance Jewels Celebrates New Year Festivities With Its Gold Traditional Jewellery Line

The magic, splendor, and grandeur of India can be felt in its festivals. Every region in India follows different culture and celebrates New Year’s day at the time of harvesting crops. GudiPadwa in Maharashtra, Ugadi in South, Bihu in Assam, Baisakhi in Punjab, and Poila Boisakh in Bengal amongst many others that marks the start of the new season and is considered to be the beginning of a brand new year.

Gearing up for the auspicious occasion, Reliance Jewels, India’s most trusted jewellery brand has added a good mix of new and elegant designs to its gold traditional jewellery line across India.

Traditional jewellery along with the regional outfits captures the essence of the New Year in India. For instance, a Maharashtrian woman decked up in a rich Nauvari saree, green bangles with classic nath and laxmi haar celebrating Gudi Padwa, a Punjabi woman dressed in a Patiala suit with gold earrings for Baisakhi, or a Bengali woman wearing red and white bangles with exquisite gold mathapatti. From traditional laxmihaars, thushis, goths from Maharashtra to gold kadhas from Punjab, antique necklaces, temple Jewellery, and gold filigree pieces with the intricate design of Hindu deities from south and Assam, to churs and tiklis intricated with motifs and tassels from Bengal, Reliance Jewels offer a wide range of traditional gold jewellery for its customers to celebrate the New Year in high spirits.

New Year is also considered a good time for people to buy gold as the yellow metal is seen as a symbol of prosperity and is purchased with a belief that it will enable them to prosper and grow in the coming year. Commenting on the occasion, Sunil Nayak, CEO at Reliance Jewels said, “Indian New Year symbolises new beginnings and is considered as one of the most auspicious days to buy gold. Keeping the occasion in mind, we at Reliance Jewels offer an extensive array of gold traditional jewellery for every region in India making it a perfect buy of the season.” 

To make this occasion more warm and happy Reliance Jewels is offering a special offer of a Flat 20 per cent off on making charges on gold and a Flat 20 per cent off on diamond jewellery value. This special offer is valid across Reliance Jewels showroom in India to all customers till 18th April 2021.