On World Earth Day, De Beers Screens Live Footages Of Wildlife From Southern Africa

As we work out of our homes during uncertain times and are in less contact with our beautiful surroundings, De Beers Group has brought an interesting way to enjoy nature and its beings this World Earth Day. 

The brand has set up Livecam at a popular watering hole at one of their nature reserves in southern Africa to view the wildlife. It also highlights the great work being done along the Diamond Route. 

The new camera, which live streams from a popular watering hole at one of De Beers nature reserves in southern Africa, is supporting their ecology team to monitor the visiting wildlife. It also provides a unique glimpse into one of De Beers Diamond Route properties and the wildlife that calls it home, with lions, elephants, and many birds already spotted.

“Through our Diamond Route network, we set aside and actively manage 200,000 hectares around our operations for conservation, through eight reserves across southern Africa. In fact, for every hectare of land used for our operations, we set aside six for conservation through the Diamond Route. The groundbreaking conservation work and research taking place within these reserves form a key part of our Building Forever goal to create a net positive impact on biodiversity by 2030.”

“With travel restrictions and many lockdowns still in force, why not visit the reserve from the comfort of your own home, and have the chance to see some of the animals that we protect here.”

For the greatest chance of spotting wildlife, visit the live cam in the early morning or late afternoon (South Africa time) when the waterhole tends to be at its busiest.