Pandora Bids Adieu To Mined Diamonds, Launches Its First Lab-Created Diamond Collection

Pandora bids adieu to mined diamonds, launches its first lab-created diamond collection

In an attempt to make diamond jewellery accessible to a wider audience, Danish jewellery manufacturer Pandora has introduced its first lab-created diamond collection ‘Pandora Brilliance’, and has said that ‘Going forward, mined diamonds will no longer be used in Pandora’s products’.

Aiming to transform the market for diamond jewellery with affordable, sustainably created products, Pandora Brilliance is initially introduced in the UK with a global launch in other key markets expected in 2022.

According to the Company, Pandora Brilliance will be available to purchase from 6th May in the UK. The pieces are starting from £250 and each stone ranges from 0.15 to one carat.

Announcing the launch of Pandora Brilliance, Alexander Lacik, Pandora CEO, said that “It’s a new collection of beautifully designed jewellery featuring lab-created diamonds. They are as much a symbol of innovation and progress as they are of enduring beauty and stand as a testament to our ongoing and ambitious sustainability agenda. Diamonds are not only forever, but for everyone.”

The new collection includes rings, bangles, necklaces, and earrings, each featuring a solitary lab-created diamond handset within sterling silver, solid 14K yellow gold, or solid 14K white gold.

The Company stated that the diamond jewellery market is expected to continue to grow, and lab-created diamonds are outpacing the industry’s overall growth. ‘Pandora Brilliance has achieved CarbonNeutral® product certification in accordance with The CarbonNeutral Protocol, a leading global framework for carbon neutrality. The certification covers Pandora Brilliance jewellery, its packaging, and transportation.’

‘The lab-created diamonds in the collection have been grown with more than 60 per cent renewable energy on average, and greenhouse gas emissions from non-renewable energy are being offset through the CarbonNeutral certification. When Pandora launches the collection globally next year, the diamonds are expected to be made using 100 per cent renewable energy.’


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