Tanishq has announced the launch of Digital Gold powered by SafeGold. This new offering from Tanishq is aimed at bringing gold within everyone’s reach by allowing you to buy 24K gold in low ticket sizes from the very comfort of your couch.
To facilitate a seamless customer experience, Tanishq has partnered with SafeGold, a digital gold platform that is organised, transparent, and in compliance with all SEBI norms and regulations. Consumers can start their golden savings journey with a purchase as low as 100 INR. Gold is virtually bought and comes with the flexibility to convert into physical gold in form of jewellery at the time of redemption at 360 Tanishq retail stores across the country or on Tanishq’s official website.
Once the customer purchases digital gold, an equivalent amount of physical gold is stored under the customer name for 10 years with no lock-in period and no limit on the amount purchased, consumers also enjoy the convenience to sell digital gold from the safe confines of their home. Tanishq has enabled a simple three-step process.
Sharing his views on the launch of DigiGold, Ajoy Chawla, CEO, Jewellery Division at Titan Company Limited said, “Tanishq Digital Gold powered by SafeGold is a transparent platform that will help customers acquire 24K pure gold and start their golden savings journey with the trust of Tata. While the demand for traditional forms of buying gold at our retail stores will continue, at the same time, Tanishq in partnership with SafeGold is providing an opportunity to the new age digital-savvy consumers who may not have an immediate need to buy gold jewellery but may be inclined to purchase it in the near future.”