Pandora enters a new Super Hero universe with the Marvel x Pandora collection. The collection of 11 hand-crafted pieces includes a bracelet, a ring, and charms featuring the Black Widow, Iron Man, Captain America’s shield, and other iconic Avengers heroes and symbols, all ready to charm their way into the hearts of new and existing fans.
“We are proud of our long-standing collaboration with The Walt Disney Company and excited to bring this first-ever Marvel x Pandora collection alive. Many of our customers have requested this for quite some time! These heroes excite, entertain and also encourage us to use our voices and powers, without hiding our weaknesses, to make the world a better place. Celebrating what you stand for and the things you love is what connects the Marvel and Pandora universes,” commented Stephen Fairchild, Pandora’s Chief Product Officer.
As part of Pandora’s growth strategy Phoenix, the company invests significantly in its core product platform, Moments, and collaborations with other big brands is a way to build awareness and drive brand desirability. The new Marvel x Pandora collection is supported by a broad marketing campaign and will be available online and in all 2,600 Pandora stores globally. The collection will be priced in a similar range as previous Pandora collections.
Pandora’s design team was inspired by The Avengers’ heroism, strength and vulnerability when creating the collection. The team worked closely with Marvel to create charms that represent each of The Avengers with intricate designs that symbolise both their personalities and their values. Pandora’s craftsmanship and use of metal, texture and highly detailed enamel work realistically recreate the heroes’ suits for a true likeness, while an engraving of each character’s signature phrase encapsulates their strengths in just a few words.
In connection with the launch of the jewellery collection, Pandora is also introducing a Marvel x Pandora mini game. The goal is to assemble a team of heroes and go on a multi-level mission to save the world. For every mission completed, there will be a chance to enter to win a Pandora bracelet.
Every jewellery has a story. It is the essence of a moment. It captures your emotions. It is essentially an expression - of the maker, of the wearer, of the onlooker. Jewelpedia® narrates these untold stories from the glittering world of gems and jewellery.