Reliance Jewels has bagged not just one but two most prestigious awards for the category of, “Jewellery Retailer of the Year” and “Best New Product and Launch Campaign” for their “Rannkaar Collection” at IRec Awards 2022. Main objective of the IReC 2022 Awards is to recognize and honor the retailers and e-retailers who are bridging the gap between operational reality and consumer expectations with great retailing practices.
On 24th May 2022, Mr. Sunil Nayak, CEO, Reliance Jewels, was facilitated with “Jewellery Retailer of the Year” for being the leading brand for gold, diamond, precious & semi-precious jewellery. The other feature to Reliance Jewels cap was in the category of, “Best New Product and Launch Campaign” for “Rannkaar Collection”. The collection was launched on the occasion of Akshaya Tritya and was inspired by the art and culture of Kutch’s rich heritage. One of many such inspirations for curating the jewellery pieces were taken from Ajrakh, Lippan, Bandhani, Rogan Art, Embroidery Art and Wood-Work. The collection created a buzz in PAN India through its innovative and creative marketing campaign this year and successfully increased awareness around the newly launched collection and the brand’s association with India’s rich and vast culture.
Starting the year with the success of Rannkaar Collection and the efforts made towards celebrating the rich art and culture of India through it, Sunil Nayak, CEO, Reliance Jewels (Reliance Retail Limited) was honoured to receive the award. With gratitude, he is dedicating it to their customers for enthralling their trust and showcasing their loyalty towards Reliance Jewels by embracing the newly launched collection. Mr. Nayak also recognized the team’s hard work and efforts, which helped in making the collection such a huge success.
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