with the onset of the big wedding season in India, Titan’s jewellery arm Tanishq has introduced a new flexible purchase plan – Rivaah Aashirwaad. This new plan will assist the consumers to plan their wedding jewellery purchase in a structured and systematic manner and yield great discounts on the making charges towards the end of the Plan.
As wedding-related jewellery purchases is one of the biggest expenses in the life cycle of the customer, Tanishq has smartly devised this news plan so that they can incentivise the customers by enrolling them in a secured monthly purchase plan that is structured in a way that offers better value for money compared to spot purchase.
“All the parents want the best for their daughter and the jewellery they give to her for her special wedding day is symbolic of their blessings and eternal love for her. Recognising this special emotion, Tanishq has launched ‘Rivaah Aashirwaad’, a flexible Purchase Plan, for acquiring jewellery in a systematic planned manner coupled with a very attractive discount on making charges, for weddings and other related occasions,” said Ajoy Chawla, CEO, Jewellery Division, Titan Company Ltd.
“With Rivaah Aashirwaad, we aim to offer the best opportunity to brides and their families to build their wedding trousseau with the finest Tanishq designs, assurance of purity, and at competitive prices,” he added.
Tanishq introduced Rivaah – its dedicated wedding jewellery sub-brand in 2017, catering to the diverse and varied jewellery needs across communities and regions.