New Delhi-based fine jewellery brand Hazoorilal Legacy has announced the launch of its new Brand Campaign for 2021 #TheNewChapter with brand ambassador, Bollywood star Tara Sutaria.
Earlier, Tara Sutaria announced the Hazoorilal Legacy new brand campaign launch on her social media, fondly highlighting her affiliation with the brand.
“We’re delighted to have Tara take our brand story forward,” said Ramesh Narang, Director, Hazoorilal Legacy. “Hazoorilal Legacy stands for classic and timeless jewellery and Tara, with her immense talent and remarkable ethics empowers and embraces the brand’s legacy,” he added.
‘The campaign’s overarching theme of hope and positivity comes after what was a difficult last year, globally. Touting 2021 as the year of recovery and zeal, the campaign intends to evoke the emotions of the audience and create engagement via #TheNextChapter,’ the jewellery house said in a statement.
The brand announced that over the next few months, they have plans to release signature bridal looks with couture, high jewellery pieces, delicately weaving the rich cultural heritage of Indian craftsmanship with a contemporary outlook. ‘The line of statement jewellery from the Legacy Collection in gold, polki, and diamonds has been extensively curated for the brides-to-be.’
Talking about the campaign, Rohan Narang, Managing Director, Hazoorilal Legacy said that “We delved deep into the brand’s values and consciously devised a thought-provoking campaign that spoke of hope, resilience, and our passion for building an everlasting legacy of beauty through exquisite designs and unmatched aesthetics. Tara’s superlative talent will mark this as one of our most memorable campaigns!”
As the face of the brand, Tara Sutaria said, “I am honored to continue my association with an iconic brand like Hazoorilal Legacy. A pioneer in the jewellery industry, the brand has changed the face of the jewellery design landscape. I can’t wait for the big reveal in the next few weeks.”
Hazoorilal Legacy introduced Tara Sutaria as its Brand Ambassador in September of 2019. The brand ventured into the digital ecosystem with the launch of its exclusive e-commerce platform on 8th October 2020, offering an omnichannel luxury jewellery buying experience through this digital extension to its core retail business.
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