The Diamond Store by Chandubhai’s latest lightweight diamond jewellery collection ‘everyday wear’ is a stunning addition to a perfect cool summer look.
The collection consists of flawless diamonds in beautiful shapes of princess, round, pear, marquise, and radiant cuts, with a blend of gemstones like blue sapphire, golden topaz, and emerald making it an ideal choice for daily wear adornment.
Going by the consumer insights, The Diamond store by Chandubhai has meticulously designed the collection to make it light in weight, affordable, and yet high on the design aesthetics.
According to Kotti Srikanth, Owner, The Diamondstore by Chandubhai, the customers now demand attractive jewellery, featuring intricate designs, but at a reasonable rate. “Young people make up for the big share of online buyers today, they often end up buying everyday wear items while browsing through our website. They prefer lightweight, comfortable, and easy-to-wear pieces over showy pieces. About 20 per cent of the inventory presently is in the lightweight category,” he added.
