Reliance Jewels Festive Collection ‘Kaasyam’ Is All About Banaras

Kaashi Vishwanath Temple Jewellery Banaras

Reliance Jewels, one of India’s most trusted jewellery brands, has launched an exquisite collection of fine jewellery, “Kaasyam”, to mark the beginning of this festive season. The collection is inspired by the art and culture, temples, and architectural marvels that personifies Banaras’ rich heritage, tradition, and beliefs. 

Customers get to choose from a variety of intricately designed and tastefully crafted jewellery pieces themed on art forms of Kashi Vishwanath Durga Kund temple, Ratnesh Mahadev temple, Vishalakshi & Buddhist temple, Ramnagar Fort, Tulsi Ghat, Ancient Gateways & Jantar Mantar, along with the Banarasi Saree, Ganga Aarti, Ganga Ghat, and the vibrant & beautiful art forms of Gulabi Meenakari & Repousse.


To continue with the design legacy and to make the festivities of Navratri, Durga Puja, Diwali & Dhanteras as well as special occasions like weddings even more special for their customers, Reliance Jewels has launched this magnificent collection that celebrates the rich cultural heritage, architectural marvels, and arts of Banaras in the form of beautiful necklaces, earrings, and bangles in Gold and Diamond.

The collection offers an extensive choice where customers can choose from the splendid and luxury-oriented opulent choker sets; to long, intricate, and elegant necklace sets; to delicate and beautiful necklace sets and bangles. There is a wide range to suit various occasions and budgets. The design in the gold collection includes exquisite heritage and temple style jewellery with Meenakari art, antique and yellow gold finishes, and also very intricate filigree style jewelry in yellow gold and antique finishes. The diamond sets are crafted perfectly for your festive, bridal, and contemporary looks.

The various splendors of Banaras captured in Kaasyam collections include:

Banarasi Saree Collection

Banarasi sarees are among the finest sarees in India and are known for their gold and silver brocade or zari, fine silk, and opulent embroidery. Few of the exquisite gold and diamond sets are inspired by the detailing and the intricate craftsmanship of the Banarasi saree.


Gulabi Meenakari Collection

It is one of the rarest crafts in India that is practiced in the by-lanes of Banaras, near Gai Ghat. This art was brought to the city of Varanasi by Persian enamellists during the Mughal era around the early 17th century. The word ‘meena’ is the feminine form of the Persian word ‘Minoo’ and means ‘heaven’. It refers to the azure colour of heaven. The jewellery pieces inspired by this art form are vibrant, unique and a perfect adornment for the woman of today.


Kashi Vishwanath Temple Collection

This temple collection is based on one of the most famous Hindu temples dedicated to Lord Shiva. The structure of the Mandir is composed of three parts. The first comprises a spire on the Mandir of Lord Vishwanath or Mahadeva. The second is a gold dome and the third is the gold spire atop Lord Vishwanath carrying a flag and a trident. These intricacies have been added to the beautiful necklace sets that are inspired by this temple.

Ancient Gateways Collection

Banaras is a visual delight to everyone with an eye for detail. Be it the fascinating old narrow lanes, or indigenous house structures, or magnificently engraved temples; what makes the first sight of the city most welcoming is the intricately carved ancient gateways. A symbol of divinity brought alive with the carving of lotus buds have been captured in the necklace sets crafted by us too.


Ganga Aarti & Ghats Collection

Ghats in Banaras are riverfront steps leading to the banks of the River Ganges. The city has 88 ghats. Our collection inspired by Ganga aarti and the ghats is a visual treat and an ode to the divinity of these ghats.

Ramnagar Fort Collection

Divinity is one of the most passionate expressions of love. And Ramnagar Fort is one such manifestation of love for beauty. Carved in the Mughal style, this royal palace is the living testament of how beauty can be found in every aspect of life and that is exactly what we have tried to incorporate in the jewellery pieces inspired by the Ramnagar Fort.

Jantar Mantar Collection

Banaras is a place of many hidden treasures. And Jantar Mantar is one of them. Built-in the year 1737 by Maharaja Jai Singh, it’s an architectural marvel that’s as timeless and as divine as the holy city. A convergence of everything spiritual and cultural. The necklace inspired by this marvel is a standout piece and is sure to be loved by any gold enthusiast.


Commenting about the new collection, Sunil Nayak, CEO of Reliance Jewels said, “Festivals are an integral part of Indian Culture and Dhanteras, Pushya Nakshatra, Diwali are amongst the most significant festivals celebrated in our country. The purchase of gold is considered auspicious during Dhanteras and we are pleased to offer “Kaasyam”, our exquisitely created ornate collection inspired by Banaras to continue our design legacy in jewellery. Each gold and diamond necklace & earrings in this collection are unique and represent different art, tradition, and heritage of Banaras. We are offering the Kaasyam collection ahead of the auspicious festival of Dhanteras for our customers, to cherish the festive season with their loved ones adorned with the most exquisite and artistically enthralling designs that epitomises luxury, grandeur, purity, and art”.

Kaasyam collection is available at Reliance Jewels outlets across India and select designs from this stunning collection can be exclusively bought online at Reliance Jewels website.


Please enter your comment!
Please enter your name here