De Beers Forevermark unveils a new retail experience at Kirtilals, Hyderabad

De Beers Forevermark new Hyderabad store
L-R: Suraj Shantakumar, Raashi Khanna and Amit Pratihari

De Beers Forevermark, the world’s leading and trusted diamond jewellery brand, launched a new retail experience at Somajiguda, Hyderabad in partnership with Kirtilals. The store was inaugurated by talented filmstar, Raashii Khanna. 

The new showroom houses a wide range of the brand’s exquisite collections including the traditional setting jewellery which has seen a huge demand from the patrons of Hyderabad. De Beers Forevermark promises transparency and confidence in the diamonds they offer to the clients and Kirtilals are leaders in the jewellery industry known for their legacy of trust, quality and integrity, making the collaboration ideal.

Adorned with beautiful De Beers Forevermark jewellery, filmstar Raashii Khanna, said, “I feel honored and delighted to be associated with De Beers Forevermark and Kirtilals to launch this unique showroom at Somajiguda. Diamonds hold a very special place in every woman’s life, and it makes me feel very special today to wear a piece of jewellery that conveys a unique identity, which is hand selected and comes with the promise of being beautiful, rare and responsibly sourced. No doubt the women of Hyderabad will feel proud to wear these natural, genuine and sparkling diamonds this festive season.”

Speaking on the partnership, Suraj Shantakumar, Director Business Strategy – Kirtilals said, “We have been associated with De Beers Forevermark for a long time now and the launch of this showroom with them has further strengthened our partnership. Every De Beers Forevermark diamond is inscribed with a unique identification number as a promise that the diamond is real and natural. Further, Kirtilals, the premium fine diamond and gold jewellery brand, trusted by its patrons for its high standards of quality and craftsmanship, launches its Experiential Bridal Studio at the Hyderabad Showroom.” 

“Kirtilals has made the experience of finding the perfect jewellery for brides even more personal and memorable this wedding season. The exclusive bridal studio offers jewellery for every occasion, from engagement to reception, along with a personalised experience that allows the bride to make her big day a truly exceptional moment where she is the princess. This Bridal Studio incorporates technology seamlessly to enable a rich and memorable shopping experience. We have all the latest and traditional collections & jewellery that can be worn on different occasions,” he added.

Amit Pratihari, Vice President, De Beers Forevermark said, “Hyderabad is among the fastest growing cities in the country, and we are delighted to add sparkle to it by showcasing our unique collections at Kirtilals. We know our clients will appreciate this unique retail experience which offers a variety of contemporary & traditional designs under one roof. This launch is an important milestone in our association.” 

The store houses all the exquisite De Beers Forevermark collections including the signature Forevermark Avaanti & Icon Collections, the timeless Traditional Setting Collection, and the stackable ring Tribute collections among others.


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