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Gemological Science International (GSI), the leading gemological organization for major U.S. jewellery retailers, announced today the official launch of its new Assurance by GSI™ – a multi-faceted solution that offers various services for retailers. The new initiative includes an e-commerce fulfillment program and drop-ship service to consumers, as well as quality control for all new merchandise. Effective immediately, the...

Sustainability considerations now rank on par with price and design for global consumers when purchasing diamonds, according to new research published today by De Beers Group in the company’s eighth annual Diamond Insight Report, titled Sustainability: shaping the future of the diamond sector. The report takes an in-depth look at the topic of sustainability in the diamond sector, including how sustainability...

With the festive season kicking in, the celebrations have already begun in full swing and with a great deal of enthusiasm. To revel in the festivities, Mia by Tanishq, one of India’s most fashionable jewellery brands launches #SwayWithMia campaign with an aim to create awareness about the brand’s latest and most exclusive, ethno-contemporary festive collection, ‘Sway With Me’. Set in...

Entice by KGK, one of India’s most trusted and iconic jewellery brand with a rich legacy of over 115 years,  has unveiled a splendid collection of perfectly crafted diamond jewellery crowned with ruby, sapphire, and emerald gemstones. The collection features eye-catching imagery and stunning colour play. The festive collection by KGK includes a one-of-a-kind and extensive collection of colourful studded...

With the onset of the festive season, De Beers Forevermark, one of the most trusted diamond brands, is upbeat about the demand for diamonds in south India. The brand has already witnessed a huge response post the second wave and compared to the pre-festive season consumption, it is looking forward to a growth of over 35-40 per cent over...

Tanishq has launched a heart-warming campaign ‘Pudhumai Penn’ exclusively for Tamil Nadu. The women of Tamil Nadu today, play dual contrasting roles - of being the culture-custodian and the change-maker of Tamil culture and values. With this campaign, Tanishq taps into this very insight and celebrates every Tamil woman and her balanced-duality that is the springboard of her undying,...

Tiffany & Co. has released the “Date Night” bonus film to its “About Love” campaign starring powerhouse couple Beyoncé and JAY-Z, with a special guest appearance of their daughter, Blue Ivy.  https://youtu.be/vV1LomhbLfA Directed by Dikayl Rimmasch and second unit director Derek Milton, “Date Night “ is exquisite bonus content to accompany Tiffany’s About Love campaign, chronicling a night out with the...

Festivals bring blessings to our lives, especially when we celebrate them with our loved ones. Dhanteras is a festival of lights and happiness celebrated before Diwali, worshipping ‘Lord Dhanvantari’. Dassani Brothers being one the finest jewellery brand brings a special Dhanteras collection #ShubhShuruwat, with a stunning variety of the jewellery that reimagines the rich heritage into distinctive modern jewellery...

Tanishq, India’s most trusted jewellery brand, has unveiled the much-awaited Diwali campaign, Utsaah, with the onset of the festive season. The film not only celebrates the Festival of Lights in a truly spectacular manner but also celebrates ‘Today’ as a Festival of Life. The festive campaign emphasises adorning relationships and celebrating every moment of our lives.  The 150 seconds heart-warming...

CaratLane, India's leading omnichannel jeweller is set to mesmerise you with its latest collection Bloom, an enchanting medley of the finest diamonds and freshwater pearls. Crafted to capture the moment a flower comes to life, this collection embodies the spirit of life and is the perfect complement to any look this festive season. Each piece undergoes 6 stages of craftsmanship and...