Buyer's Guide

If you know someone who is an August baby and is very dear to you, you must explore gifting options in August birthstones. Luckily there are not just one or two but in all three birthstones for August natives - Peridot, Spinel, and Sardonyx and guess what, each one is drop-dead gorgeous. What's more, besides the luck factor and attractive...

Love ruby - the July birthstone? Who doesn't! Its deep red colour with purple-ish sparkle, makes the onlookers fall in love with it, at the very first sight. No wonder, it has graced royal beauties in ancient times and even today continues to rule the roost in the world of gem and jewellery. For the uninitiated, the name 'ruby -...

June-born natives are just as lucky as the ones born in August and December. They have got not just one or two but three gorgeous birthstones to flaunt.  But what’s even more interesting about June birthstones is that each birthstone has got a distinct look and feel - pearl, alexandrite, and moonstone. In other words, when it comes to pearls,...

Silver is not just a metal for crafting feet jewellery anymore. In today's time, it reigns the statement jewellery segment. Besides its silvery sheen, velvety feel, it also exudes an old-world charm into the wearer's look and considering all this, more and more designer jewels are being rolled out in silver. Not only jewellery designers are exploiting its potential...

There are emeralds and then, there are Colombian emeralds. Women from all over the world, whether royalties, celebrities, or working professionals, have a penchant for Colombian emeralds. Of late more and more Indian brides too are enchanted by its royal green hue and are going in for jewels studded with this alluring gemstone. Prompted by this dramatic rise in...

Now that e-commerce has become the order of the day, jewellers are giving it all they have to leverage this medium and establish communication with their customers to sell gems and jewellery. But what jewellers do not realise is that the online audience is not the same as those who walk into their stores. Their needs, approach, buying behaviour,...

India is a gold crazy country. But slowly and steadily, jewellery buyers here are also warming up to other precious metals, and alloys of gold and platinum is one such metal that has gain prominence in today's gems and jewellery scene. And rightly so - its naturally white sheen and ever-lasting radiance are hard to resist for jewellery enthusiasts.  This...

Others can't help but envy April babies. The birthstone not only brings luck but also is one of the most celebrated gems under the sun. Irrespective of which month you are born, this sparkle and shine of diamond are irresistible. However, when it comes to buying, a lot of us as often the least confident. But not anymore. Here...

Birthstone for March natives, Aquamarine is named after the hues of seawater. It is a beautiful symphony of colour and clarity. While aquamarines bring lots of luck to the wearer, the way it amps up the glamour quotient is worth a mention. So this birthday, when you are looking to gift yourself, some shine, some style, here's the 4Cs...

Born in February? Lucky you. Your birthstone Amethyst is an attractive gem that comes in various shades of purple. However, since synthetic amethyst is very common, it can be challenging to differentiate real amethyst from fake ones. Still, the stone's cut, colour, and clarity help you a great deal in being sure. You can also go for a professional assessment...